Reply to showcase AI-driven marketing operations at Gartner event
Reply will demonstrate how to apply AI to marketing operations and customer experience at the Gartner Marketing Symposium/Xpo 2026, taking place June 8-10 in Denver. The company's booth (#232) will feature work from Sagepath Reply and Comwrap Reply on automating campaign operations and scaling personalization across channels.
For operations teams, the focus centers on three areas: AI-mediated customer engagement that moves beyond traditional channels, omnimodal experience models that coordinate touchpoints across platforms, and AI-powered experience supply chains that automate content and campaign workflows.
Automation and scale
Reply will run an interactive demonstration showing how agentic AI workflows adapt single assets across formats and channels. The photo booth activation uses Adobe technologies to orchestrate content creation, management, and delivery in a connected system-illustrating how experience supply chains reduce time-to-market and standardize operations.
The approach addresses a core operations challenge: managing content and campaigns across multiple channels without duplicating work or losing consistency.
Track record
Reply has delivered marketing and digital experience projects for major organizations, including a redesigned Oppenheimer website (Kentico Website of the Year 2025, Financial Services category), a unified partner portal for Georgia-Pacific Recycling, and a digital foundation for Lamar Advertising. The company holds Optimizely 2025 North America Solution Partner of the Year and Adobe CXO Partner of the Year - Western Europe designations.
Operations professionals interested in AI for Marketing or AI Agents & Automation can explore how these tools apply to their workflows.
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