ReshapeX Launches as First AI-Powered Sales Platform for Industrial Automation, Slashing Quote Times and Boosting Win Rates

Reshape Automation Launches ReshapeX: AI Sales Platform for Industrial Automation Pros

Reshape Automation has publicly released ReshapeX, an AI-powered sales acceleration platform built specifically for industrial automation OEMs, system integrators, and distributors. The platform aims to eliminate commercial friction and help manufacturers deploy ten times more robots and automation equipment.

According to Juan Aparicio, Co-Founder & CEO of Reshape Automation, outdated and slow sales processes no longer work in industrial automation. ReshapeX streamlines quoting workflows and leverages AI agents to simplify selling even the most complex products with millions of customizable options. The ability to respond quickly to customer needs is critical in today's market, and ReshapeX addresses this need directly.

The Problem with Current Sales Processes

• Complex product configurations slow down quoting and approval steps
• Sales and engineering teams juggle disconnected tools from different vendors
• Manual pricing leads to inconsistencies and margin erosion
• Lengthy sales cycles require too much manual involvement

These inefficiencies frustrate customers and open opportunities for faster competitors—especially international vendors who can deliver quotes within 24 to 48 hours. Despite rising tariffs, labor shortages, and efforts to reshore manufacturing, many industrial vendors still lack modern AI-driven workflows that could speed up sales cycles by a factor of ten.

ReshapeX integrates AI-powered configurators, pricing logic, and digital sales experiences. This reduces quoting time, lowers risk, and improves operational efficiency. AI in sales is no longer optional for industrial automation businesses – it is essential for competitiveness.

Key Features of ReshapeX

• 3D & Rules-Driven Configurators: Interactive models with automated compatibility checks ensure feasible, margin-optimized configurations.
• AI-Powered Configure, Price, Quote (CPQ): Real-time pricing, automated Bill of Materials generation, and one-click proposal packaging cut administrative time by over 50%.
• AI Agents: Customizable workflows that interact with enterprise systems to automate repetitive tasks. For example, AI agents can create CRM opportunities from voice notes, gather inventory and pricing data from multiple ERP systems, and auto-generate quotes from inbound requests.
• White-Label Digital Marketplaces: Launch branded, self-service marketplaces with an AI concierge in days instead of months.

Beyond closing sales, ReshapeX includes a collaboration platform that acts as a centralized system of record. It uses AI to help vendors, integrators, distributors, and end-users audit and reference past agreements and commercial decisions easily.

Early Results from Industry Leaders

Metrika Supply, an early adopter, credits ReshapeX with faster customer responses and increased deal wins. Jose Maria Morales, CEO of Metrika Supply, said the platform strengthened their market position.

Peer Robotics uses ReshapeX to speed up their sales process. CEO Rishabh Agarwal noted that the platform helps distributors and integrators qualify and pursue opportunities faster, providing a competitive advantage.

Item America appreciates ReshapeX’s alignment with their business goals. CEO Germain Dufose stated that Reshape Automation continuously finds ways to improve efficiency and grow their sales pipeline.

About Reshape Automation

Founded in 2023 by robotics veterans Juan Aparicio (formerly Siemens, Ready Robotics, Rapid Robotics) and Carlos Vanegas (formerly Autodesk, Bright Machines, Rapid Robotics), Reshape Automation is focused on removing commercial barriers to help manufacturers deploy more robots.

Headquartered in Moraga, California, the company is privately held and supported by industrial-tech investors such as Ironspring Ventures, Schematic Ventures, Haystack, and Bee Partners.

For more information, visit the official site: www.reshapex.com.