SalesSparx and Augment released SAMI.ai to general availability on September 1, 2026, embedding more than 10,000 hours of healthcare sales intelligence into an AI system that works across every deal. The launch follows 12 months of in-field use with SalesSparx clients and targets a persistent problem in healthcare B2B sales: inconsistent execution that leaves revenue dependent on a handful of experienced reps.
Healthcare sales teams sit on more data, tools, and AI than ever before. What they lack is a way to apply proven sales expertise consistently across every call, rep, and opportunity. In complex deals with multiple stakeholders and long cycles, missed questions and hidden risks cause opportunities to stall or vanish. SAMI.ai is engineered to change that dynamic by combining Augment's AI-native workflow orchestration with SalesSparx's proprietary healthcare sales methodology, built through more than 100 B2B engagements and a decade of best-practice research.
How the system works across existing tools
Rather than adding another application to the stack, SAMI.ai operates inside the systems sales teams already use - CRM, email, Microsoft Teams, and recorded calls. It carries context from one interaction to the next, assessing deal progression and flagging what should happen next. Reps receive guidance grounded in the specific deal in front of them. Sales leaders gain earlier visibility into where opportunities are drifting and where intervention can improve outcomes.
The platform's SAMI Knowledge Engine runs on Augment's Expert Language Model layer and workflow harness, which connect foundation models to revenue systems. SalesSparx supplies the healthcare sales knowledge, process logic, coaching patterns, and deal criteria. Augment makes that intelligence actionable within the daily workflow, so guidance surfaces in the work itself rather than in a separate dashboard.
What the leadership says
"Healthcare sales teams don't need more AI telling them what happened. They need intelligence that helps them understand what it means and what to do next," said Reese Gomez, CEO of SalesSparx. "SAMI.ai puts a decade of healthcare sales expertise on every call, so reps execute with more consistency, leaders see risk earlier, and growth stops depending on heroes."
Andrew Fritts, CEO of Augment, said, "AI is most valuable when it is grounded in expertise. SalesSparx spent a decade proving what wins healthcare deals. Augment turns that expertise into workflows that run across the systems teams already use, so the intelligence shows up in the work rather than sitting in another application."
No-cost deal review and gain-share option
To mark the release, SalesSparx is offering healthcare software, technology, and services companies between $5 million and $100 million in revenue a no-cost deal review. Using SAMI.ai, the firm will analyze active opportunities, identify execution gaps and deal risks, and surface specific actions to move opportunities forward. Where a fit exists, SalesSparx can structure a gain-share arrangement with fees tied directly to sales acceleration outcomes. Companies can schedule a review at salessparx.com.
SalesSparx has served more than 100 healthcare clients since 2014, combining its FUSE GTM acceleration process, Shared Vision Selling methodology, and the SAMI.ai performance system. Augment, the expert workflow company, connects a company's existing systems and uses its Expert Language Model to turn organizational methodology and data into expert outputs delivered where teams already work. Learn more at augment.co.
Why this matters for sales professionals
SAMI.ai addresses a gap that generic sales AI tools ignore: the domain-specific expertise required to navigate healthcare's multi-stakeholder, long-cycle deals. For sales reps, the system reduces the gap between what top performers know and what the rest of the team executes. For managers, it surfaces deal risk earlier - before opportunities go dark in the pipeline. The gain-share pricing model also shifts the conversation from software cost to revenue impact, which matters for leaders evaluating AI for Sales investments. Sales managers who want to understand how AI can improve pipeline visibility and coaching consistency can explore the AI for Sales Managers learning path for practical guidance on applying these technologies to team performance.
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