Why U.S. Business Leaders Must Prioritize AI Over Tariffs for Long-Term Success

Digital Silk CEO Calls on U.S. Businesses to Prepare for the AI Shift

Miami, Florida – Digital Silk, a leading agency specializing in brand strategies, custom websites, and digital marketing campaigns, announced the publication of a new article by its CEO, Gabriel Shaoolian, in Fast Company. The article, titled "Forget Tariffs–AI Is the Business Shift Leaders Should Prepare For," sheds light on how generative AI is transforming workflows, product development, and brand strategy within U.S. enterprises.

The article highlights that AI's influence goes beyond short-term economic factors like tariffs. Instead, it emphasizes AI’s long-term operational impact on businesses. Drawing from current collaborations with mid- to large-scale companies, the piece points to the need for brands to rethink team structures, reskill their workforce, and build flexible digital systems.

“AI is not just a tool—it’s reshaping how entire business ecosystems operate,” said Gabriel Shaoolian. “This article outlines early patterns we see and suggests how brands can position themselves for sustainable success.”

A Strategic Look at AI’s Business Impact

Digital Silk has observed a clear rise in client interest in AI-related services, especially around branding and product design. Key initiatives include:

• Prototyping AI for internal tools and customer support
• Repositioning brands to emphasize AI-enhanced products
• Restructuring cross-functional teams to integrate automation
• Redesigning user experiences with AI-driven personalization and prediction

These developments signal a shift beyond simple front-end automation, pointing to comprehensive changes in how businesses operate.

AI’s Growing Role in U.S. Business

• 61% of U.S. executives report their organizations are already using generative AI, according to a 2024 McKinsey report
• 39% of companies have redesigned workflows to accommodate AI
• AI investment is projected to exceed $200 billion annually by 2025, per Statista

About Digital Silk

Digital Silk is a Miami-based agency recognized for driving brand growth online. Their team delivers digital experiences focused on strategic branding and web design, supported by effective digital marketing to boost visibility and engagement.

For executives and product leaders seeking to understand AI’s practical impact, this article offers a clear-eyed perspective on what lies ahead and how to begin adapting today.