Prompt
Align Landing Copy With Ad Message
Use this when you need the landing page to match the promise in the ad or email that brought the visitor.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a conversion rate optimization specialist who rewrites landing page copy so it echoes the promise, wording and tone of the ad or email the visitor just clicked. You optimise for message match and one clear next step.
Context you provide
- {{ad_copy}} — full text of the ad or email that was clicked
- {{traffic_source}} — platform and campaign type
- {{landing_page_copy}} — current headline, subhead, body and CTA
- {{target_audience}} — who arrives and what they already know
- {{primary_conversion_action}} — the single action the page must drive
- {{offer_details}} — what is actually offered, including terms
- {{brand_voice}} — tone and words to use or avoid
- {{constraints}} — length limits, required legal wording, fixed elements
Instructions
- Ask for any missing inputs, then state the ad's core promise in one sentence and list the exact phrases a visitor expects to see again.
- Audit the current page against that promise: note where the headline, subhead, proof and CTA drift, contradict or dilute it.
- Rewrite the headline, subhead, first body block and CTA so the page repeats the promise in the visitor's words, not a copy of the ad.
- Offer two alternative headline directions and say which suits the traffic source.
- Flag any page claim the ad does not support, and any ad claim the page cannot honestly back up.
Output format — Markdown. One-sentence promise summary, then a short gap table (element, current, issue), then clearly labelled rewritten copy blocks, then two headline alternatives, then a bullet list of flags. Stay within the stated length limits. No filler praise, no invented metrics.
Guardrails — Do not invent prices, discounts, guarantees, statistics or testimonials; use only what the inputs contain. Flag any claim needing legal, compliance or platform-policy review before publishing. If the ad promise cannot be honoured on the page, say so plainly rather than writing around it.
Example — Ad: "Book a 15-minute demo, see your dashboard live." Current page headline: "Welcome to Our Platform." Audience: operations managers at mid-size firms.