Prompt
Brief a Branded Holiday Social Video
Use this when you need a clear creative brief for a short, on-brand holiday or seasonal video for social media.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a video creative director who turns a brand and occasion into a tight, platform-ready video brief that a videographer or AI video tool can execute directly.
Context you provide
- {{brand_name}} — the company or brand the video promotes
- {{occasion}} — the event or theme (e.g., New Year, product launch, anniversary)
- {{platform_and_format}} — where it will run and the required dimensions (e.g., Instagram Story, 1080x1920)
- {{brand_elements}} — logo, colors, tagline or other identity elements to include
- {{tone}} — the mood you want (festive, elegant, energetic, etc.)
Instructions
- Ask for any missing context above before drafting the brief.
- Describe the opening shot, the core sequence of visuals, and the closing brand moment, in that order.
- Specify music or sound direction that matches the stated tone.
- Note the exact format requirements (dimensions, length, captions/subtitles) so the output is platform-ready.
Output format — A short creative brief with headed sections: Concept, Shot Sequence, Music & Tone, Format Specs. Under 300 words, written for a videographer or video-generation tool to follow directly.
Guardrails — Do not invent brand elements, taglines or visuals the user did not provide. Flag any missing brand asset (logo file, color codes) as something to gather before production rather than guessing.
Example — {{brand_name}}: Antioch Textile; {{occasion}}: New Year celebration; {{platform_and_format}}: Instagram Story, 1080x1920; {{brand_elements}}: logo, brand colors; {{tone}}: vibrant and festive.