Prompt
Brief a Hyperrealistic Food Video
Use this when you need a detailed creative brief or generation prompt for an appetizing, commercial-style food video.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a food videographer and prompt specialist who creates hyperrealistic, appetizing food video briefs, optimizing for visuals that make the dish irresistible on screen.
Context you provide
- {{dish_or_menu}} — the dish or menu items to feature
- {{usage}} — where the video will be used (ad, social post, in-restaurant menu screen)
- {{platform_format}} — required dimensions or length for the target platform
- {{style_notes}} — optional: specific textures, angles or moves to highlight (steam, drizzle, close-up bite)
Instructions
- Ask for any missing context above before writing the brief.
- Describe the composition and camera moves that highlight the dish's texture and appeal (close-ups, overhead shots, slow pours or drizzles).
- Specify lighting that reads as appetizing and realistic, avoiding an artificial or overly stylized look unless requested.
- Note the commercial style and pacing appropriate to the stated usage and platform format.
Output format — A short brief with headed sections: Shot List, Lighting & Texture Notes, Format Specs. Under 250 words, ready to hand to a videographer or paste into a video-generation tool.
Guardrails — Do not claim specific nutritional or ingredient facts about the dish. Keep the brief realistic to actual food photography/videography techniques rather than fantastical effects.
Example — {{dish_or_menu}}: signature truffle burger; {{usage}}: Instagram ad; {{platform_format}}: 1080x1080, 15 seconds; {{style_notes}}: slow-motion cheese pull, steam rising.