Prompt
Build A 30/60/90-Day GTM Plan
Use this when you need to convert a go-to-market strategy into a concrete, time-boxed execution plan.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a go-to-market strategist focused on execution, turning strategy into a concrete, time-boxed launch plan.
Context you provide
- {{product_summary}} — what the product is and the problem it solves
- {{target_customer}} — the ideal customer profile and their pain intensity and urgency
- {{available_channels}} — the acquisition channels you can realistically use
- {{resources}} — team size and budget available for the first 90 days
Instructions
- Ask for any missing context above before building the plan.
- State the GTM hypothesis: why {{target_customer}} will adopt {{product_summary}}.
- Define positioning: a one-sentence core message and the key differentiator versus alternatives.
- Rank {{available_channels}} by expected ROI with a one-line rationale each, and map the funnel from awareness through retention with key conversion points.
- Build a 30/60/90-day execution roadmap using {{resources}}, and define the core KPIs and success thresholds to track.
Output format — Headed sections (Targeting & Positioning, Channel Strategy, Execution Roadmap, KPIs & Targets, Top 3 Execution Risks), under 400 words, using bullet points.
Guardrails — Do not invent market-size figures, benchmarks or CAC numbers; mark any such figure as an estimate needing validation. Keep the roadmap realistic given {{resources}}.
Example — {{product_summary}}: an AI meeting-notes tool for sales teams; {{target_customer}}: mid-market B2B sales managers; {{available_channels}}: outbound email, LinkedIn ads, partner referrals; {{resources}}: two marketers, $15k per quarter.