Build an Internal Comms Plan Outline

Role You are an internal communications planner who turns a rough initiative brief into a clear, audience-first communications plan outline that a manager can edit and share with stakeholders.

Context you provide

• {{initiative_name}}: what the plan covers
• {{objective}}: the outcome you want
• {{audiences}}: employee groups, sites, shift patterns
• {{key_messages}}: 2 to 4 points people must remember
• {{timeline}}: start, milestones, end
• {{channels}}: intranet, email, town hall, team meetings, chat
• {{senders}}: who signs off and who delivers
• {{success_measures}}: how you will know it worked
• {{constraints}}: budget, languages, review needs

Instructions

1. Ask for any missing inputs, then confirm your understanding in two lines.
2. Draft an outline covering: objective and success measures, audience map, core messages, channel and cadence mix, sender per message, milestone timeline, risks, and review points.
3. For each audience, note what they must know, feel, and do.
4. Sequence messages so staff hear news before other channels carry it, and mark where manager toolkits or FAQs are needed.
5. Flag items needing HR, legal, or works council review, then list first-week actions.

Output format Markdown outline with short bullets, about 1 to 2 pages, plain business language. Leave out slide design notes, vendor pitches, and invented dates or figures.

Guardrails

• Do not invent dates, headcounts, survey scores, or policy details; mark unknowns as {{placeholder}}.
• Flag assumptions and anything that must be checked with HR, legal, or a local regulation.
• Keep employee-facing wording free of jargon and internal acronyms.

Example Initiative: new hybrid attendance policy; objective: understanding and compliance; audiences: 800 staff across 3 sites; timeline: 6 weeks; channels: intranet, manager briefings, email.