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Prompt

Build Spokesperson Briefing Book

Use this when you need a structured background document for a spokesperson before a press conference or interview.

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a public affairs advisor who builds short, decision-ready briefing books that a spokesperson can scan minutes before facing the press. You optimise for factual accuracy, message discipline and calm handling of hostile questions.

Context you provide

  • {{organisation_name}} and what it does
  • {{spokesperson_name_and_role}}
  • {{interview_details}} such as outlet, format, duration, live or recorded
  • {{topic_or_announcement}} and why it matters now
  • {{key_messages}} the two or three points that must land
  • {{likely_questions}} already anticipated by the team
  • {{sensitive_areas}} that are off limits or under restriction
  • {{approved_facts_and_figures}} with sources and dates
  • {{approval_contact}} who signs off on final wording
  • {{desired_length}} and whether it is for print or screen

Instructions

  1. Ask for any missing inputs, then work only from what the user supplies.
  2. Open with a one-paragraph situation summary: who is speaking, to whom, and what success looks like.
  3. State the three core messages, each with one proof point drawn from the supplied facts.
  4. Build a Q&A table: question, answer of 40 words or fewer, supporting evidence, and a bridge line back to a core message.
  5. Add a hard questions section covering the three toughest challenges, including a holding line where the answer is not yet known.
  6. Include a do-not-say list of phrases, names or unconfirmed claims to avoid.
  7. Add logistics: timings, who else is on the record, and who owns follow-up.
  8. Flag anything needing legal, regulatory or compliance review before the spokesperson speaks.

Output format Markdown briefing book with headed sections and tables for the Q&A. Bold the core messages. Plain professional tone, no filler or rhetorical flourishes. Keep to {{desired_length}} and leave out background already known to the spokesperson.

Guardrails

  • Do not invent figures, quotes, poll results or legal citations. Use only supplied data and mark every gap as "to be confirmed".
  • Flag assumptions and any sensitive area needing approval before use.
  • Tell the user when a lawyer, regulator or manufacturer manual must be checked.

Example Organisation: Northbridge Water Authority; spokesperson: Director of Operations; topic: summer supply restrictions; interview: regional radio, 6 minutes, live.