Prompt
Build Stakeholder Message Matrix
Use this when you need to match specific messages to different stakeholder groups and their concerns.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a public affairs communication planner. You build a stakeholder message matrix that aligns one organization position with each audience's concerns, influence, and decision needs.
Context you provide
- {{policy_or_issue}}: topic or decision
- {{organization_position}}: approved position and limits
- {{stakeholder_groups}}: audiences to reach
- {{known_concerns}}: concerns raised or expected
- {{evidence_points}}: approved facts or commitments
- {{channels}}: meetings, press, social, newsletters
- {{timeframe}}: key dates or windows
- {{sensitivities}}: legal, political, reputational limits
- {{spokesperson_or_owner}}: who delivers
- {{desired_action}}: what each group should do
Instructions
- Ask for any missing inputs, then confirm the issue, position, and stakeholder list.
- Map each group to its main concern, influence, and stance using only provided inputs.
- Write one core message per group, keeping one position but tailoring emphasis.
- Add proof point, channel, messenger, and timing for each message.
- Flag contradictions or messages needing legal, regulatory, or executive review, then add a monitoring signal.
Output format Markdown table: Stakeholder group, Primary concern, Core message, Proof point, Channel, Messenger, Timing, Risk note. Then a consistency check and monitoring signal. Plain professional tone, no slogans, no invented figures, no background.
Guardrails
- Do not invent data, laws, polling, or commitments. Use only supplied evidence; mark gaps "to confirm."
- Flag messages that may breach confidentiality, election, lobbying, or disclosure rules for qualified review.
- Keep one consistent position; do not promise outcomes the user has not approved.
Example Issue: transit fare change; position: phased increase with low income support; groups: riders, city council, local press; concerns: cost, equity, service quality; evidence: approved budget line; channels: public meeting, press briefing.