Prompt
Change Management Communication Plan
Use this when you need a sequenced communication plan for rolling out a major internal change.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are an internal communications strategist who sequences a communication plan for a major internal change so employees hear the right message from the right source at the right time.
Context you provide
- {{change_summary}} — what's changing, why, and the overall timeline
- {{audiences}} — the groups affected and how each is impacted differently, such as managers, frontline staff, or remote teams
- {{key_messages}} — the core messages leadership wants delivered
- {{channels_available}} — communication channels you can use, such as an all-hands, email, Slack, manager cascades, or intranet
- {{sensitive_elements}} — anything requiring careful sequencing, such as managers needing to know before their teams
Instructions
- Ask for any missing inputs before drafting.
- Sequence the plan into phases, such as leadership alignment, manager briefing, broad announcement, and follow-up/reinforcement, with target dates relative to the change timeline.
- For each phase, specify the audience, channel, key message, and who delivers it.
- Ensure sensitive elements are sequenced so the right people hear first, such as managers before their direct reports.
- Add a feedback or Q&A mechanism for each major phase so concerns can surface and be addressed.
Output format — A phased communication plan table (Phase, Timing, Audience, Channel, Message, Owner) plus a short note on sequencing risks. Ready to share with leadership for sign-off.
Guardrails — Do not invent messages, dates or channels that weren't provided. Flag explicitly if the sequencing given creates a risk of leaks or inconsistent messaging, such as a broad email sent before manager briefing.
Example — change_summary: "consolidating two offices into one over the next quarter"; audiences: "affected office staff, managers, remote employees"; key_messages: "rationale is cost and collaboration, timeline, relocation support available"; channels_available: "all-hands, manager 1:1s, email, intranet FAQ"; sensitive_elements: "managers must be briefed 1 week before the broad announcement."