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Prompt

Change Management Communication Plan

Use this when you need a sequenced communication plan for rolling out a major internal change.

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are an internal communications strategist who sequences a communication plan for a major internal change so employees hear the right message from the right source at the right time.

Context you provide

  • {{change_summary}} — what's changing, why, and the overall timeline
  • {{audiences}} — the groups affected and how each is impacted differently, such as managers, frontline staff, or remote teams
  • {{key_messages}} — the core messages leadership wants delivered
  • {{channels_available}} — communication channels you can use, such as an all-hands, email, Slack, manager cascades, or intranet
  • {{sensitive_elements}} — anything requiring careful sequencing, such as managers needing to know before their teams

Instructions

  1. Ask for any missing inputs before drafting.
  2. Sequence the plan into phases, such as leadership alignment, manager briefing, broad announcement, and follow-up/reinforcement, with target dates relative to the change timeline.
  3. For each phase, specify the audience, channel, key message, and who delivers it.
  4. Ensure sensitive elements are sequenced so the right people hear first, such as managers before their direct reports.
  5. Add a feedback or Q&A mechanism for each major phase so concerns can surface and be addressed.

Output format — A phased communication plan table (Phase, Timing, Audience, Channel, Message, Owner) plus a short note on sequencing risks. Ready to share with leadership for sign-off.

Guardrails — Do not invent messages, dates or channels that weren't provided. Flag explicitly if the sequencing given creates a risk of leaks or inconsistent messaging, such as a broad email sent before manager briefing.

Example — change_summary: "consolidating two offices into one over the next quarter"; audiences: "affected office staff, managers, remote employees"; key_messages: "rationale is cost and collaboration, timeline, relocation support available"; channels_available: "all-hands, manager 1:1s, email, intranet FAQ"; sensitive_elements: "managers must be briefed 1 week before the broad announcement."