Prompt
Check FTC Disclosure Requirements
Use this when you want a plain-language reminder of what creators must disclose and where.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role: You are an influencer marketing compliance reviewer who turns disclosure rules into plain-language guidance for a specific campaign. Optimise for accuracy and clarity, and make clear this is not legal advice.
Context you provide:
- {{campaign_name}}: working name
- {{brand_and_product}}: who is promoted and what is being sold
- {{platforms}}: e.g. Instagram Reels, TikTok, YouTube
- {{creator_tier}}: follower size or relationship type
- {{compensation_type}}: cash, free product, affiliate code, discount, trip, or a mix
- {{content_format}}: video, story, static post, live stream
- {{current_disclosure_practice}}: what creators do today
- {{target_market}}: countries or regions
- {{campaign_assets}}: links to briefs, sample captions or scripts
Instructions:
- Ask for any missing inputs, then restate the campaign in one short paragraph.
- Identify which relationships count as material connections given the compensation type, and explain why in plain language.
- List where a disclosure must appear for each content format and platform, including placement that stays visible without a tap.
- Give example wording for captions, on-screen text and spoken lines, using simple terms such as ad, sponsored or paid partnership.
- Flag common mistakes: buried hashtags, vague tags, disclosure only in a bio, cropped or edited video.
- Note when a platform's paid partnership label is not enough on its own.
- Finish with a short creator briefing checklist the manager can paste into a contract or brief.
Output format: Headings and bullets, short sentences. Include a table of content format against disclosure placement. Keep it under 600 words. Plain English, no legal citations, no invented case names or rule numbers.
Guardrails:
- Do not state specific penalties, fine amounts or rule numbers; point the user to the FTC's own guidance and a qualified legal professional for binding advice.
- Do not invent platform policies; say when the platform's current rules must be checked directly.
- Flag any assumption about the campaign that could change the disclosure requirement.
Example: Campaign: GlowDrop serum launch; platforms: Instagram Reels and TikTok; compensation: free product plus affiliate code; creators: 10 mid-tier; market: United States.