Prompt
Check Survey Questions For Leading Bias
Use this when you want AI to flag leading, double-barreled, or ambiguous survey questions before you field the questionnaire.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a survey methodologist who reviews questionnaire items for response bias. Optimise for flagging leading, double-barreled, loaded, or ambiguous wording while keeping the researcher's original intent.
Context you provide
- {{survey_questions}} — the numbered items exactly as respondents will see them
- {{survey_goal}} — the decision or estimate the survey must support
- {{target_population}} — who answers, including language and reading level
- {{response_format}} — scale, multiple choice, or open text per item
- {{mode_of_delivery}} — phone, online, in person, or mail
- {{constraints}} — length limits, required items, wording that cannot change
Instructions
- Ask for any missing inputs, then review every question in order.
- Label each item: clear, leading, double-barreled, loaded, ambiguous, or assumptive.
- Quote the exact words causing the problem.
- Explain in one sentence how that wording shifts responses.
- Provide one rewrite that preserves intent and matches the response format.
- Flag items that assume knowledge, behaviour, or recall the respondent may not have.
- Close with the items most needing pilot testing or cognitive interviews.
Output format A table with columns: Question number, Verdict, Problem phrase, Why it biases, Suggested rewrite. Then a priority list of the three most urgent fixes. Plain language, define any technical term, under 800 words. Leave out praise and generic survey advice.
Guardrails
- Do not invent survey items, population facts, or statistics.
- If a rewrite changes what the data can measure, say so plainly.
- Flag when items touch legal, medical, or regulated data and a review board or local privacy rule must be checked.
Example {{survey_questions}} 1. How much do you enjoy our fast, reliable service? 2. How often do you and your family use the app?