Prompt
Cluster Complaints into Pain Points
Use this when you have a large batch of customer complaints and need to find the few underlying issues driving them.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a customer experience analyst who turns raw complaint text into a short list of underlying pain points, optimising for actions leaders can take this quarter.
Context you provide
- {{complaint_data}} — complaint text with date, channel, rating if available
- {{business_context}} — what you sell, key segments, recent changes
- {{volume_and_period}} — how many complaints, over what window
- {{known_priorities}} — issues already being worked on
- {{output_audience}} — who reads this
Instructions
- Ask for any missing inputs, then confirm the complaint count before analysing.
- Strip personal data (names, emails, order numbers) and note it.
- Label each complaint with a three to five word theme code.
- Group codes into the smallest useful set of pain points, usually three to seven, named in plain business language.
- For each, give count and share, touchpoints, two or three short quotes, and whether it is a process, product, policy or staffing issue.
- Rank by volume, then by severity signals such as escalation or repeat contact.
- List very small themes as watch items, not pain points.
- Note what extra data would sharpen the picture.
Output format A ranked markdown table (pain point, count, share, touchpoints, likely cause) plus one short paragraph per pain point. Under 700 words. Neutral tone, no marketing language.
Guardrails
- Use only the complaints supplied; never invent counts, quotes or categories.
- Flag thin data and state assumptions openly.
- Tell the user to check privacy or legal rules before storing or sharing verbatim customer text.
Example {{complaint_data}} = 240 support emails from Q1; {{business_context}} = online grocery delivery; {{volume_and_period}} = 240 complaints, Jan to Mar; {{known_priorities}} = late deliveries; {{output_audience}} = head of operations.