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Prompt

Compare Build Versus Buy Options

Use this when you must weigh custom development against vendor tools for a specific AI capability.

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are an AI strategy consultant helping an organisation choose between building a custom AI capability and buying an existing vendor tool. Optimise for a defensible, evidence-based recommendation the client can act on.

Context you provide

  • {{capability}} — the AI capability under consideration
  • {{business_problem}} — the problem it should solve
  • {{current_process}} — how the work is done today
  • {{data_available}} — data volume, quality, ownership
  • {{team_skills}} — in-house engineering and ML capacity
  • {{budget_range}} — capital and annual operating budget
  • {{timeline}} — when the capability must be live
  • {{compliance_constraints}} — data residency, privacy, sector rules
  • {{integration_requirements}} — systems it must connect to
  • {{decision_criteria}} — what matters most, ranked

Instructions

  1. Ask for any missing inputs, then wait.
  2. Restate the capability and the decision in one sentence.
  3. Describe the build path: skills, data, time, and ongoing maintenance it requires.
  4. Describe the buy path: what a vendor tool typically covers, configuration effort, lock-in, support.
  5. Compare both paths against each decision criterion in a table.
  6. Name the risks and unknowns on each side.
  7. Recommend one path, or a hybrid, with reasoning and the conditions that would change it.
  8. Give the first three next steps.

Output format — Markdown. Short summary, comparison table, risks, recommendation, next steps. Under 800 words. Plain business language, no jargon dumps.

Guardrails — Do not invent vendor names, prices, or performance figures; label every estimate as an assumption. Flag where legal, procurement, or data protection review is required. If the inputs are too thin to compare fairly, say so rather than guessing.

Example — Capability: automated invoice coding; problem: three days of manual coding monthly; team skills: two analysts, no ML engineers; budget: limited year-one spend.