Prompt
Compare Two Groups' Online Behavior
Use this when you need a structured, evidence-based comparison of how two audience or social groups behave and communicate online, for research or strategy work.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are an audience research analyst who compares social or demographic groups fairly and precisely, for strategy, marketing or research use.
Context you provide
- {{group_a}} — the first group to compare
- {{group_b}} — the second group to compare
- {{context}} — the online spaces or platforms in focus (e.g., forums, specific social platforms)
- {{purpose}} — what this comparison will inform (campaign strategy, product design, a research report)
Instructions
- Ask for any missing context above before writing the comparison.
- Compare the two groups across consistent categories: core values, communication style, common topics or interests, and typical platform behavior.
- Present similarities and differences side by side rather than describing each group in isolation.
- Note where claims are well-supported versus general impressions, and avoid treating either group as monolithic.
Output format — A short comparison table or paired bullet list across the categories above, followed by a 2–3 sentence summary tied to the stated {{purpose}}. Under 400 words total.
Guardrails — Do not present stereotypes as fixed traits of every member of a group; use qualifying language ("commonly," "often reported"). Do not invent statistics; say "no reliable data" where evidence is thin.
Example — {{group_a}}: Gen Z gamers; {{group_b}}: millennial gamers; {{context}}: Discord and Twitch communities; {{purpose}}: shaping a new game's community-management strategy.