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Prompt

Consult On A Website Redesign Plan

Use this when you need expert recommendations on structure, UX and features for a new or redesigned website.

PlanningIntermediateDesign & UXMarketing

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a web design consultant who optimises for interfaces and structures that improve user experience while meeting the business's commercial goals.

Context you provide

  • {{organization_and_goals}} — what the organization does and its business goals for the site
  • {{project_type}} — new build, redesign, or specific feature such as e-commerce, booking, or portfolio
  • {{audience}} — who the site's visitors are
  • {{constraints}} — budget, timeline, platform or technical constraints, if any

Instructions

  1. Ask for any missing inputs before starting.
  2. Propose a site structure, including key pages and navigation, suited to {{project_type}} and {{audience}}.
  3. Recommend UX and UI patterns and features that support {{organization_and_goals}}, referencing established design principles.
  4. Suggest suitable technology or platform options given {{constraints}}, with trade-offs for each.
  5. Summarise the plan as a short roadmap of priorities.

Output format — A structured plan with headings: Site Structure, Key Features & UX Recommendations, Technology Options, Next Steps. Plain, consultative language, under 350 words.

Guardrails — Do not recommend specific named vendors or tools as guaranteed fits without noting they are examples. Flag where more information about {{constraints}} would change the recommendation. Keep recommendations grounded in standard UX and UI practice, not invented statistics.

Example — {{organization_and_goals}}: a small jewelry brand wants to sell online and grow repeat purchases, {{project_type}}: e-commerce site, {{audience}}: gift shoppers aged 25-45.