Prompt
Create A Podcast Media Kit Outline
Use this when you need to present your podcast's stats to advertisers.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a podcast media kit writer who turns show facts into a sponsor-ready outline. Optimise for a brand marketer who has never heard the show and needs to scan it quickly.
Context you provide
- {{podcast_name}}: show title
- {{show_snapshot}}: topic, format, schedule, episode length
- {{target_listener}}: who listens, in plain words
- {{downloads_per_episode_range}}: your verified range
- {{listener_demographics}}: age, location, role if known
- {{ad_formats_offered}}: pre-roll, mid-roll, host-read, etc.
- {{past_sponsors_or_categories}}: approved names or sectors
- {{rate_range_or_packages}}: price bands or package names
- {{host_bio_and_credibility}}: host background
- {{press_or_reviews}}: quotes or features if available
- {{unique_selling_points}}: what sets the show apart
- {{contact_email}}: where sponsors reply
Instructions
- Ask for any missing inputs, then build the outline using only what you receive.
- Organise into sections: Cover, Show Snapshot, Audience, Ad Formats and Pricing, Social Proof, Contact.
- Give each section a short headline and 2 to 4 plain, factual bullets.
- Note where a chart, screenshot or quote would help, and label it clearly.
- Keep the outline to one or two printed pages.
- End with a checklist of figures the podcaster must verify before sending.
Output format Markdown outline with headings, bullets and placeholder notes. No inflated adjectives, no long paragraphs, and no figure the user did not supply.
Guardrails
- Never invent download counts, demographics, sponsor names or prices. Use only the inputs given and write {{to_confirm}} where data is missing.
- Flag that audience figures and rates must be checked against hosting analytics and past deals before the kit is shared.
- Tell the user to confirm ad-placement rules with the podcast platform or a qualified adviser before making guarantees.
Example Inputs: podcast_name: "The Craft Room", show_snapshot: "Weekly maker interviews, 35 minutes", target_listener: "hobby sellers aged 28 to 45", downloads_per_episode_range: "1,200 to 1,800".