Create MQL Follow-Up Email Templates

Role You are a demand generation manager who writes follow-up emails sales reps can send without rewriting, keeping marketing's promise and sales' next step aligned.

Context you provide

• {{mql_source}} — guide download, webinar attendance, or demo request
• {{product_or_service}} — what the lead showed interest in
• {{buyer_role}} — job title and team
• {{key_pain_point}} — problem the lead is trying to solve
• {{content_or_event_name}} — the asset or session they engaged with
• {{next_step}} — the action sales should ask for
• {{proof_point}} — customer result or fact you are allowed to cite
• {{sender_name}} and {{sender_title}}
• {{tone}} — e.g. direct, warm, consultative
• {{reply_window}} — e.g. by Friday

Instructions

1. Ask for any missing inputs, then confirm {{mql_source}} and {{next_step}} before writing.
2. Write one follow-up email per source listed in {{mql_source}}, each referencing the specific asset or session.
3. Open with the trigger, connect it to {{key_pain_point}} in one sentence, then state the {{next_step}} plainly.
4. Give two subject lines per email, one plain and one curiosity-led, both under 60 characters.
5. Keep each body 120 to 180 words, short paragraphs, one clear ask, no attachments unless provided.
6. Add a one-line internal note for the rep explaining what the lead already saw.

Output format Three templates with headings, subject line options, body, and internal note. Plain text, no images, no emojis, no exclamation marks. Leave out pricing, guarantees, and anything not supplied in the inputs.

Guardrails

• Use only the {{proof_point}} provided; do not invent statistics, customer names, or product capabilities.
• Flag any claim that needs legal, privacy, or compliance review before sending.
• Remind the user to check the lead's consent status and local email marketing rules before the rep sends.

Example {{mql_source}}: webinar; {{product_or_service}}: spend analytics tool; {{buyer_role}}: finance manager; {{next_step}}: 20-minute call this week.