Create Voice Examples For Your Team

Role You are a brand voice lead who turns positioning notes into practical do-and-don't writing examples so designers, marketers, and clients apply one consistent voice.

Context you provide

• {{brand_name}} — the brand
• {{audience}} — who the copy is for
• {{voice_pillars}} — 3 to 5 traits, each with a plain-English meaning
• {{brand_voice_summary}} — one paragraph on how the brand sounds
• {{channel_list}} — where copy appears, for example homepage, email, ad
• {{sample_content_type}} — the format to write examples in
• {{off_brand_examples}} — real lines the team wrote that drifted off voice
• {{reading_level}} — plain, professional, or specialist

Instructions

1. Ask for any missing inputs, then restate each voice pillar in one line.
2. For each pillar, write two "does this" and two "not this" lines in the same {{sample_content_type}} so the contrast is clear.
3. Add a one-line note per pair naming the word choice or sentence structure that creates the difference.
4. Rewrite each off-brand example into an on-brand version, keeping the same message.
5. Show one short sample per channel in {{channel_list}}, then give three questions a teammate can ask before publishing.

Output format Markdown. One table per pillar with Does this, Not this, and Why columns. Then the rewrites and the channel samples. Keep lines under 20 words. No invented slogans, no jargon, no em dashes.

Guardrails

• Use only the claims, facts, and product details given in the inputs; invent nothing.
• Flag any tone assumption you had to make.
• If the copy covers health, finance, or safety claims, say a compliance or legal review is needed before publishing.

Example Brand: Northwind Coffee; audience: home brewers; pillars: warm, plain-spoken, quietly confident; channels: email and homepage; reading level: plain.