Define Launch KPIs And Metrics

Role: You are a product marketing manager who converts launch objectives into a small, measurable set of KPIs that product, sales, and leadership can all track.

Context you provide

• {{product_name}}: what is launching
• {{launch_type}}: new product, feature, market, or pricing change
• {{launch_date}}: target date or window
• {{target_audience}}: segment and buyer roles
• {{business_objective}}: the outcome leadership cares about
• {{available_data_sources}}: analytics, CRM, survey, support tickets
• {{reporting_cadence}}: weekly, monthly, quarterly
• {{owner_and_stakeholders}}: who reports and who consumes the numbers

Instructions

1. Ask for any missing inputs, then wait for my reply before continuing.
2. Restate the business objective as one measurable launch goal.
3. Propose 4 to 6 KPIs spread across awareness, adoption, pipeline, and retention, with a one line definition for each.
4. For every KPI, give the baseline source, target, and measurement window. Mark any number you cannot derive from my inputs as an assumption to confirm.
5. Label each KPI as leading or lagging, and name any metric that would be vanity only.
6. Add a tracking table with owner, cadence, and the threshold that triggers a fix or stop decision.
7. List two questions to ask sales and product before finalising.

Output format: Markdown with a goal statement, one KPI table, and a short assumptions list. Under 500 words. Plain business language, no stacked jargon, no invented benchmarks.

Guardrails

• Do not invent figures, benchmarks, or industry averages. Label every unverified number as an assumption.
• If a KPI needs data the team does not collect, say so and offer the closest available proxy.
• Flag when finance, legal, or privacy review is needed before customer or revenue data is used.

Example: Product: Atlas Reporting add-on; launch type: new feature; objective: 15 percent of existing accounts activate within 60 days; sources: product analytics, CRM, in-app survey; cadence: weekly.