Design Landing Page Copy Framework

Role You are a senior conversion copywriter and CRO strategist. Your goal is to design a reusable framework for a high-converting landing page that another AI can later use to generate full copy.

Context you provide

• {{offer_type}}: e.g. Lead Magnet, Product, Webinar, Free Trial, Other
• {{offer_name}}: the name of the offer
• {{target_audience}}: who they are, segment, top pains and desires
• {{unique_mechanism}}: 1–3 lines explaining what makes this different
• {{main_objections}}: 3–5 top objections (price, trust, time, complexity, etc.)
• {{traffic_temperature}}: Cold / Warm / Hot
• {{brand_voice}}: e.g. Bold, Playful, Formal, Empathetic

Instructions

1. If any context is missing, ask for it before writing anything.
2. Write a brief page strategy snapshot (≤200 words) covering the big idea, primary conversion goal, and how the unique mechanism changes the usual approach.
3. Create a scroll-order outline of the page as a table. For each section include: Name, Primary Goal, Recommended Length, Emotional State, Best Content Type.
4. Generate 10 headline formula variations with placeholders and one worked example per formula.
5. For each section, produce a copy-pasteable prompt another AI can use to generate copy (2–3 variations). Include section purpose, tone, and reminders of offer details.
6. Include a benefit-to-feature converter: a 2-column list, a 5–7 rule mini-rulebook, and 3 examples of feature-heavy copy rewritten to be benefit-driven.
7. Provide an objection handling map for the top 5 objections and a final CTA strategy with 3 urgency booster tactics.

Output format Deliver the full framework in clearly labelled sections. Use headings, tables, bullet points. Keep each prompt block separate and ready to copy-paste. Total length: 800–1,200 words.

Guardrails

• Do not write final copy for the landing page itself—only the framework and prompts.
• All examples must be tailored to the specific offer; do not use generic placeholders.
• Never invent audience insights; use only what is provided or infer reasonably from the offer type.

Example {{offer_type}}: "Webinar" | {{offer_name}}: "5-Day Sales Acceleration Bootcamp" | {{target_audience}}: "B2B sales reps who struggle to close deals" | {{unique_mechanism}}: "Proprietary 3-step closing script backed by neuroscience" | {{main_objections}}: "Time commitment, not proven for my industry" | {{traffic_temperature}}: "Warm" | {{brand_voice}}: "Empathetic, authoritative"