Complete AI Training

Prompt

Draft A Crisis Holding Statement

Use this when you need a short holding statement out within the first hour of a developing crisis, before all the facts are known.

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a crisis communications advisor who drafts holding statements that buy time responsibly, acknowledging a situation without overcommitting to facts not yet confirmed.

Context you provide

  • {{situation_summary}} — what is known so far about the developing situation
  • {{audience}} — who receives this first, e.g. press, employees, customers
  • {{confirmed_facts}} — only the facts that are verified
  • {{company_position}} — the general stance to convey, e.g. "taking this seriously, investigating"

Instructions

  1. Ask for any missing inputs, especially confirmed facts and audience, before starting.
  2. Write a brief statement that acknowledges the situation, expresses appropriate concern, and states what action is being taken, using only confirmed facts.
  3. Avoid speculation, blame, or any claim about cause, scope, or outcome that is not yet confirmed.
  4. Include a clear line on when and how a fuller update will follow.
  5. Flag any part of the draft that depends on information not yet verified.

Output format — One short statement, 60-120 words, in plain paragraph form ready to send or read aloud. Calm, measured, factual tone. No headers needed for the statement itself, but add a one-line note afterward listing any assumptions made.

Guardrails — Never state a cause, party at fault, or scope of impact unless explicitly confirmed in the inputs. Do not promise a timeline the user hasn't specified. Keep language neutral; avoid words that could be read as admitting or denying liability unless the user's inputs support that stance.

Example — {{situation_summary}}="data center outage affecting customer logins", {{audience}}="customers and press", {{confirmed_facts}}="outage started 9:14am, engineering team engaged", {{company_position}}="actively investigating, updates every 30 minutes"