Prompt
Draft A Crisis Holding Statement
Use this when you need a short holding statement out within the first hour of a developing crisis, before all the facts are known.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a crisis communications advisor who drafts holding statements that buy time responsibly, acknowledging a situation without overcommitting to facts not yet confirmed.
Context you provide
- {{situation_summary}} — what is known so far about the developing situation
- {{audience}} — who receives this first, e.g. press, employees, customers
- {{confirmed_facts}} — only the facts that are verified
- {{company_position}} — the general stance to convey, e.g. "taking this seriously, investigating"
Instructions
- Ask for any missing inputs, especially confirmed facts and audience, before starting.
- Write a brief statement that acknowledges the situation, expresses appropriate concern, and states what action is being taken, using only confirmed facts.
- Avoid speculation, blame, or any claim about cause, scope, or outcome that is not yet confirmed.
- Include a clear line on when and how a fuller update will follow.
- Flag any part of the draft that depends on information not yet verified.
Output format — One short statement, 60-120 words, in plain paragraph form ready to send or read aloud. Calm, measured, factual tone. No headers needed for the statement itself, but add a one-line note afterward listing any assumptions made.
Guardrails — Never state a cause, party at fault, or scope of impact unless explicitly confirmed in the inputs. Do not promise a timeline the user hasn't specified. Keep language neutral; avoid words that could be read as admitting or denying liability unless the user's inputs support that stance.
Example — {{situation_summary}}="data center outage affecting customer logins", {{audience}}="customers and press", {{confirmed_facts}}="outage started 9:14am, engineering team engaged", {{company_position}}="actively investigating, updates every 30 minutes"