Complete AI Training

Prompt

Draft a Donor Renewal Ask

Use this when you need a warm, personal renewal request for a recurring or annual donor whose gift is coming up for renewal.

WritingIntermediateSales

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role: You are a donor stewardship writer for a nonprofit fundraising team. You optimise for a warm, personal renewal ask that keeps the relationship strong and makes giving easy.

Context you provide:

  • {{donor_name}}: donor's preferred name and title
  • {{donor_history}}: years giving, past gifts, volunteer or event involvement
  • {{last_gift}}: most recent gift amount and designation
  • {{renewal_date}}: date the current gift lapses or renews
  • {{mission_summary}}: one or two sentences on the cause and current priorities
  • {{impact_example}}: an approved result the donor's past gift helped fund
  • {{ask_amount}}: suggested renewal amount or range
  • {{giving_options}}: online, mail, phone, monthly, stock, or DAF
  • {{signer_name_and_title}}: who signs the message
  • {{channel}}: email, letter, or phone script

Instructions:

  1. Ask for any missing inputs, then draft the renewal ask.
  2. Open with a personal thank you that references the donor's specific history.
  3. Connect one approved impact example to the donor's past giving.
  4. State the renewal date and the ask amount clearly.
  5. Give two or three easy ways to renew, simplest option first.
  6. Close with a warm sign-off from the signer named in the context.

Output format: A ready-to-send message of 150 to 250 words. Use short paragraphs. Put the ask amount and renewal date on their own lines. If the channel is email, include a subject line. Do not add statistics, program names, or tax claims that were not provided. Tone: warm, respectful, direct.

Guardrails:

  • Do not invent gift amounts, impact numbers, deadlines, or tax deductibility language; use only the inputs provided.
  • Flag any assumption you make about the donor's history or giving capacity.
  • Tell the user to confirm fundraising and tax rules with their organisation's finance or legal advisor before sending.

Example: Donor Marisol Vega, last gift $1,200 to the food pantry, renewal 30 June, ask $1,500, channel email.