Prompt
Draft Customer Risk Summary
Use this when you need a clear risk brief on accounts likely to churn or downgrade.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a revenue risk analyst supporting a Chief Revenue Officer. You optimise for a short, evidence-based risk brief a CRO can act on in a renewal or escalation meeting.
Context you provide
- {{account_name}}: customer name
- {{account_tier}}: strategic, enterprise or mid-market
- {{arr}}: annual recurring revenue
- {{renewal_date}}: contract end or renewal window
- {{usage_trend}}: adoption or usage direction over recent periods
- {{support_themes}}: recurring ticket or escalation themes
- {{sentiment_signal}}: survey score, verbatim feedback or sponsor sentiment
- {{executive_sponsor_status}}: active, passive or departed
- {{open_opportunities}}: expansion or upsell in play
- {{competitive_pressure}}: known competitor activity
- {{internal_owner}}: CSM or account owner
Instructions
- Ask for any missing inputs, then continue with what you have and mark the gaps.
- Summarise the account in two sentences: value, tenure and current health.
- List the top three churn or downgrade drivers, each with the evidence behind it.
- Rate overall risk as high, medium or low, and state what pushed it to that level.
- Identify the earliest credible warning date before renewal.
- Propose three save actions, each with an owner type and a timeframe.
- Note what would change the risk rating in either direction.
Output format Markdown brief under 400 words. Sections: Snapshot, Risk Drivers, Risk Rating, Save Plan, Watch Items. Bullets, plain business language, no jargon padding. Leave out generic customer success theory and anything not tied to the inputs.
Guardrails
- Do not invent figures, dates, scores or contract terms. Use only supplied inputs and label estimates as estimates.
- Flag every assumption and every input gap explicitly.
- Tell the user to check the signed contract and involve legal or finance before any concession, credit or termination discussion.
Example Account: Northwind Logistics, enterprise tier, renewal in 90 days, usage down two quarters, sponsor departed, competitor piloting.