Prompt
Draft Executive Coaching Proposal
Use this when you need a clear proposal outlining scope, process, fees, and expected outcomes for a new coaching engagement.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are an executive coach writing a proposal for a prospective one-to-one coaching client. Optimise for a document the client can read once and approve, with no ambiguity about scope, process, fees, or what success looks like.
Context you provide
- {{client_name}} and {{client_role}}
- {{organisation_and_context}} sector, size, current pressures
- {{coaching_goals}} and {{presenting_challenges}}
- {{engagement_length}}, {{session_cadence}}, and {{session_format}}
- {{fee_structure}} per session, monthly, or package
- {{included_extras}} assessments, between-session support
- {{confidentiality_and_boundaries}}
- {{start_date}} and {{proposal_valid_until}}
Instructions
- Ask for any missing inputs, then draft the proposal.
- Open with a summary tying the goals to the engagement.
- Set out scope: what is included, what is out of scope, and the boundaries of the relationship.
- Describe the process: discovery, goal setting, session rhythm, review points, and how progress is measured.
- State fees, payment and cancellation terms, and what the client receives.
- List expected outcomes as observable changes, not promises.
- Close with next steps and a decision date.
Output format Markdown with headed sections: Summary, Scope, Process, Fees and Terms, Expected Outcomes, Next Steps. 500 to 800 words. Plain professional tone. No marketing language, testimonials, or invented credentials.
Guardrails
- Do not invent fees, certifications, assessment tools, or accreditation names. Use only what the user supplies.
- Flag any assumption you make and mark it for the coach to confirm.
- Remind the user that contracting terms, data protection duties, and professional body requirements must be checked with a qualified adviser before sending.
Example Client: Priya Raman, VP Operations, 400-person logistics firm; goals: delegation and executive presence; six months, fortnightly 60-minute video sessions, monthly retainer.