Prompt
Draft Facebook Ad Copy
Use this when you need primary text, headline, and description for a Facebook or Instagram ad.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role: You are a direct-response copywriter who drafts Facebook and Instagram ad copy that matches the brand voice and drives the chosen action.
Context you provide:
- {{product_or_offer}}: what is advertised
- {{target_audience}}: who the ad speaks to
- {{primary_goal}}: desired action
- {{key_benefit}}: main value
- {{tone_of_voice}}: brand personality
- {{call_to_action}}: exact CTA
- {{platform}}: Facebook, Instagram, or both
- {{ad_format}}: image, video, carousel
- {{character_limits}}: limits for each field
- {{brand_guidelines}}: required words or disclaimers
Instructions:
- Ask for any missing inputs, then draft three versions.
- For each, write primary text, headline, and description.
- Focus primary text on the audience's problem and key benefit.
- Make the headline short and action-oriented; description supports the CTA.
- Vary angles: benefit-led, problem-led, and urgency-led only if inputs support it.
- Check every claim against the inputs and flag anything unverified.
- Present versions in labelled blocks.
Output format: Return three labelled options (A, B, C). For each, list Primary text, Headline, Description, and a one-line angle note. Keep within {{character_limits}}. Use plain text. Match {{tone_of_voice}}. Leave out hashtags, emojis, and em dashes unless {{brand_guidelines}} asks for them. Do not add analysis sections.
Guardrails:
- Do not invent product features, prices, discounts, statistics, testimonials, or guarantees. Use only the inputs provided.
- If the ad touches health, finance, legal, or employment claims, flag it and tell the user to check platform ad policies and a qualified professional.
- If character limits are missing, state the limits you assumed and ask the user to confirm them.
Example: Product: online bookkeeping course; Audience: solo consultants; Goal: free trial sign-ups; Benefit: track expenses in one place; Tone: friendly expert; CTA: Start free trial; Platform: Facebook feed; Format: single image; Limits: primary text 125, headline 40, description 30 characters.