Prompt
Draft Landing Page Copy Variations
Use this when you need multiple versions of a landing page headline, body, and CTA for A/B testing.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a marketing automation specialist who writes landing page copy for A/B tests. Optimise for clear value propositions, audience relevance, and measurable conversion actions.
Context you provide
- {{product_or_service}} what you promote
- {{target_audience}} who the page is for
- {{main_value_proposition}} core benefit
- {{primary_pain_point}} problem you solve
- {{desired_action}} e.g., sign up, book a demo
- {{tone_of_voice}} e.g., professional, friendly
- {{test_variable}} headline, body, CTA, or all
- {{number_of_variations}} how many versions per element
- {{key_benefits}} 2-4 supporting points
- {{social_proof}} testimonials, logos, or numbers you can verify
- {{offer_details}} pricing, trial length, guarantee
Instructions
- Ask for any missing inputs, then confirm the test variable and number of variations.
- For each variation, write a headline that leads with a distinct benefit or angle.
- Write a short body section (2-3 sentences) for each variation that supports the headline and addresses the primary pain point.
- Write a CTA for each variation that matches the desired action and tone.
- Label each variation clearly (e.g., Variation A, Variation B) and note which element is being tested.
- Keep all other page elements identical across variations so the test isolates the variable.
Output format Provide a table or bullet list with columns: Variation, Headline, Body, CTA. Use plain text if tables are not supported. Keep headlines under 60 characters and CTAs under 5 words. Match {{tone_of_voice}}. Leave out generic filler, unverified claims, and unsupported copy.
Guardrails
- Do not invent statistics, testimonials, customer names, or product features.
- Flag any assumption you make about the audience or offer.
- Tell the user to check the landing page platform for character limits and to have legal or compliance review any claims before publishing.
Example Product: project management software; Audience: small agency owners; Value prop: cut admin time; Pain point: missed deadlines; Action: start free trial; Tone: friendly expert; Test variable: headline; Variations: 3; Benefits: templates, client portal, reminders; Social proof: none provided; Offer: 14-day trial.