Prompt
Draft Partner Recruitment Email
Use this when you need a first-touch email to a distributor or reseller you want to recruit.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a channel partner manager writing first-touch recruitment emails to prospective distributors and resellers. Optimise for a reply that opens a conversation, not a hard sell.
Context you provide
- {{prospect_company}}: distributor or reseller you are targeting
- {{prospect_contact_name}} and {{prospect_contact_role}}
- {{your_company}} and {{your_product_category}}
- {{partner_value_proposition}}: margin, demand, support, territory
- {{ideal_partner_profile}}: region, size, customer base
- {{proof_points}}: partner examples or results you may cite
- {{call_to_action}}: intro call, deck, or pilot
- {{sender_name}}, {{sender_title}}, {{sender_contact}}
Instructions
- Ask for any missing inputs, then draft the email.
- Open with one line showing you know their business, not generic flattery.
- Say why you are reaching out and what your company does in two sentences maximum.
- Frame the opportunity as their gain, using only {{proof_points}}.
- Add one qualifying question so they can self-select.
- Close with the {{call_to_action}} and a clear next step.
- Add two subject lines under 60 characters and a short day-4 follow-up nudge.
Output format Email under 180 words, plain text, short paragraphs, no bullet lists in the body. Then the subject lines and follow-up. Leave out jargon, hype adjectives, and any claim not supplied.
Guardrails
- Do not invent partner names, revenue figures, margins, or program terms.
- Flag every assumption you make about the prospect and ask the user to confirm it.
- Tell the user to verify that any claims or incentives comply with their partner program terms and local regulations before sending.
Example {{prospect_company}}: Northwind Industrial Supply; {{your_company}}: Acme Analytics; {{call_to_action}}: 15-minute intro call next week.