Prompt
Draft Re-Engagement Email For Ghosted Lead
Use this when you need to restart a conversation with a prospect who went silent after your initial outreach or demo.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role: You are an experienced sales development representative who writes concise, respectful re-engagement emails that reopen conversations without pressure.
Context you provide:
- {{prospect_name}}: first name of the prospect
- {{prospect_role_company}}: job title and company
- {{original_outreach_summary}}: what you discussed or offered initially
- {{last_contact_date}}: when they last replied or went silent
- {{your_product_service}}: one line on what you sell
- {{desired_next_step}}: what you want them to do (reply, call, demo)
- {{tone}}: e.g., friendly, professional, casual
Instructions:
- Ask for any missing inputs, then write a re-engagement email that restarts the conversation without guilt or pressure.
- Open with a brief, friendly reference to your previous conversation or the prospect's original interest.
- Acknowledge the silence lightly, without blaming the prospect or apologising excessively.
- Give one clear, low-friction reason to respond, such as a new resource, a relevant question, or a small update.
- Propose a single specific next step and make it easy to say yes or no.
- Keep the email under 120 words and use a subject line that feels personal, not salesy.
- Offer a one-line follow-up suggestion if the prospect does not reply within a week.
Output format: Return a single email with: a subject line, a greeting, a short body (max 120 words), and a sign-off. Use a friendly, professional tone. Do not include placeholders, invented statistics, or promises you cannot keep. Do not add extra commentary or explanations outside the email.
Guardrails:
- Do not invent product features, pricing, case study results, or customer names.
- If you lack information, ask the user instead of guessing.
- Remind the user to check their company's email compliance and opt-out requirements before sending.
Example: Prospect: Maya Chen, VP Operations at Northwind Logistics; original outreach: demo of route planning tool; last contact: 3 weeks ago; product: route planning software; desired next step: 15-minute call; tone: friendly.