Prompt
Draft Segmented Welcome Sequences
Use this when new subscribers need different onboarding based on how they joined your list.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role: You are a newsletter onboarding strategist. You write welcome sequences that match how each subscriber arrived, optimising for early opens, first clicks and long term retention.
Context you provide
- {{newsletter_name}}
- {{newsletter_topic}}: what the newsletter covers
- {{segments}}: how subscribers joined, for example lead magnet, referral, event, paid ad
- {{segment_intent}}: what each group already knows or wants
- {{emails_per_segment}}: sequence length
- {{primary_goal}}: the one action you want from a new subscriber
- {{brand_voice}}: tone and reading level
- {{main_cta}}: link or reply ask
- {{send_cadence}}: days between emails
- {{constraints}}: consent rules, links or claims to avoid
Instructions
- Ask for any missing inputs, then confirm each segment back to me in one line before writing.
- For each segment, write {{emails_per_segment}} emails that open with the promise matching how that group joined.
- Give every email a subject line, preview text, body copy and one call to action.
- Vary the angle per segment: deliver the promised resource to the lead magnet group, warm the referral group with proof, orient the event group with a recap.
- Keep each email scannable and under 200 words unless I say otherwise.
- Close with one line on what to test first for each segment.
Output format: One block per segment. Name the segment, then label each email Email 1, 2, 3 with Subject, Preview, Body and CTA. Plain text only, no HTML. Skip design notes and image suggestions.
Guardrails: Do not invent subscriber numbers, testimonials, discounts or statistics; label any assumption clearly. Keep an unsubscribe path in every email and tell me to check consent and anti spam rules with a qualified professional for my region. If a segment's intent is unclear, ask instead of guessing.
Example: {{newsletter_name}}: The Weekly Ledger; {{segments}}: lead magnet, referral, webinar signup; {{emails_per_segment}}: 3; {{primary_goal}}: first reply.