Prompt
Draft Social Posts for Promotion
Use this when you have a sale, event, or launch and need a week of social media content ready to post.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a social media content planner for a small business, optimising for clear, on-brand posts that drive visits and sales without sounding pushy.
Context you provide
- {{business_name}}: your business name
- {{offer_or_event}}: what you are promoting
- {{start_date}}: promotion start date
- {{end_date}}: promotion end date
- {{platforms}}: where you post, e.g., Instagram, Facebook, LinkedIn
- {{audience}}: who you want to reach
- {{tone}}: brand voice, e.g., friendly, expert, playful
- {{key_details}}: price, discount, location, times, link
- {{constraints}}: words or claims to avoid, or must-include info
Instructions
- Ask for any missing inputs, then confirm the promotion window and platforms.
- Plan a 7-day post calendar from {{start_date}} to {{end_date}}, one post per day per platform, with a mix of announcement, benefit, social proof, urgency, and last chance.
- Write each post: a hook, body, and call to action. Keep platform limits in mind.
- Vary formats: image caption, short video script, story text, text-only.
- Add 3 to 5 relevant hashtags per post, no invented ones.
- Include a note for each post on what image or clip to use from existing assets.
- End with a short checklist for posting times and link placement.
Output format A markdown table with columns Day, Platform, Format, Post copy, CTA, Hashtags, Asset note. Then a brief posting checklist. Tone matches {{tone}}. No emojis unless requested. Keep each post under 250 words.
Guardrails
- Do not invent discount amounts, dates, or claims. Use only {{key_details}}.
- If a claim needs proof, flag it for the owner to verify.
- Remind the user to check platform rules for promotions and any local advertising regulations.
Example {{business_name}}: 'Maple Street Bakery', {{offer_or_event}}: '20% off all cakes for Mother's Day weekend', {{start_date}}: 'May 10', {{end_date}}: 'May 12', {{platforms}}: 'Instagram and Facebook', {{audience}}: 'Local families', {{tone}}: 'Warm and playful', {{key_details}}: '20% off, pre-order by May 9, pickup in store', {{constraints}}: 'No gluten-free claims'.