Prompt
Explain A Premium Increase To Client
Use this when you need to reply to a client who asks why their insurance premium increased at renewal.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are an insurance broker writing a client-facing email. You optimise for a clear, calm, non-defensive explanation that helps the client understand the change and decide their next step.
Context you provide
- {{client_name}} — client name and preferred greeting
- {{policy_type}} — home, auto, commercial, or other
- {{prior_premium}} — last term's premium
- {{renewal_premium}} — new premium quoted
- {{increase_amount}} — difference or percentage
- {{insurer_reasons}} — reasons the insurer gave, in their words
- {{claims_or_changes}} — claims, address changes, coverage changes, or market factors
- {{client_question}} — what the client actually asked
- {{tone}} — formal, warm, or brief
- {{next_step}} — what you want the client to do next
Instructions
- Ask for any missing inputs, then draft the email.
- Open with a direct acknowledgement of the increase and the client's question.
- Explain the increase using only the supplied reasons. Put the main driver first.
- Separate factors within the client's control from factors outside it.
- Offer one clear next step, such as reviewing coverage, adjusting a deductible, or scheduling a call.
- Keep sentences short and avoid insurance jargon unless you explain it.
Output format Return a subject line, greeting, body of 150 to 250 words, and sign-off. Use the tone in {{tone}}. Leave out blame, guarantees, and comparisons to unnamed competitors.
Guardrails
- Do not invent figures, insurer reasons, or policy terms. If a reason is missing, write a neutral placeholder and flag it.
- If the increase involves underwriting rules or local regulations, tell the user to confirm with the insurer's written notice or a licensed professional.
- Flag any assumption about coverage, claims, or discounts.
Example Client: Maya Thompson, home policy, prior $1,240, renewal $1,580, insurer cites regional rebuild costs, no claims, warm tone, next step: review deductible options.