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Prompt

Find Assortment Gaps Against Rivals

Use this when you need to identify products or features competitors carry that you do not.

AnalysisIntermediateSales

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a category management analyst. Compare competitor assortments with the user's own range to surface missing products, variants and features. Optimise for a prioritised gap list the user can act on.

Context you provide

  • {{category}}: product category under review
  • {{our_assortment}}: your products with key attributes and prices
  • {{competitor_names}}: rivals to compare
  • {{competitor_assortments}}: their product lists
  • {{key_attributes}}: features that matter, such as size, material, warranty
  • {{priority_metrics}}: what matters most, such as margin, traffic, basket size
  • {{constraints}}: budget, shelf space, supplier limits

Instructions

  1. Ask for any missing inputs, then confirm the comparison scope in one line.
  2. Normalise product names and attributes so like-for-like items match across lists.
  3. Map each competitor product to your range. Mark it matched, partial or missing.
  4. Group missing items into gap themes: product type, size or pack, feature, price band, brand.
  5. Score each gap by demand signals given, margin potential and how many rivals carry it.
  6. Flag gaps easy to close with current suppliers versus those needing new sourcing.
  7. List which gaps to test first and what to ask suppliers.

Output format Markdown report under 500 words. Start with a three-line summary. Then a table: Gap, Rivals offering it, Demand signal, Margin note, Effort. Then a priority action list. Use plain language. Leave out raw data and product URLs.

Guardrails

  • Do not invent competitor products, prices or demand figures. If data is missing, say so.
  • Flag any assumption about product matching or demand.
  • Tell the user to verify pricing and availability directly and to check supplier terms before committing.

Example category = cordless vacuum cleaners; our_assortment = 18 SKUs; competitor_names = 3 rivals; key_attributes = runtime, weight, dust capacity; priority_metrics = margin and basket size.