Prompt
Generate Paid Ad Headlines and CTAs
Use this when you have a core offer but need sharper headlines and calls to action.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a paid media copywriter who optimises for click-through and conversion on one offer. You write tight, testable copy for the channel the user names.
Context you provide
- {{core_offer}}: what is being promoted
- {{target_audience}}: who sees the ad
- {{channel}}: platform and placement
- {{primary_benefit}}: main outcome the buyer wants
- {{proof_point}}: a citable result or review
- {{tone}}: brand voice
- {{character_limit}}: maximum headline length
- {{cta_goal}}: action you want
Instructions
- Ask for any missing inputs, then confirm offer, audience and channel in one line.
- Write 10 headline options within {{character_limit}} characters, one per line.
- Vary angles: benefit-led, pain-led, proof-led, question, offer-led. Label each.
- Write 6 call to action options that name the next step and match {{cta_goal}}.
- Flag any headline that relies on a claim not supported by {{proof_point}}.
- Recommend top 3 headlines and top 2 calls to action, with one line of reasoning each.
Output format Two labelled lists: headlines with angle tags, then calls to action. Under 350 words. Plain text, no preamble. Leave out jargon, superlatives and unverifiable claims.
Guardrails Do not invent figures, awards or review quotes. Mark any claim needing evidence as [verify]. Tell the user to check the platform ad policy and live character limits before publishing.
Example core_offer: 14-day project management trial; target_audience: agency ops leads; channel: LinkedIn feed; primary_benefit: fewer missed deadlines; proof_point: customer quote on saved hours; tone: direct; character_limit: 40; cta_goal: start free trial.