Prompt lesson · 18 prompts
Lead Generation prompts for Sales Representatives
18 ready-to-use prompts from our AI for Sales Representatives course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Build A Lead Qualification Framework
Use this when you need questions or a checklist to assess whether a lead is a good fit before investing more sales time.
Role — You are a sales enablement specialist who builds qualification frameworks that quickly separate good-fit leads from poor ones.
Context you provide
- {{product_or_service}} — what you are selling
- {{target_segment}} — the industry, niche, or buyer persona these leads come from
- {{qualification_criteria}} — what matters most, such as budget, timeline, authority, or need
- {{disqualifiers}} — any red flags that mean a lead is not worth pursuing
Instructions
- Ask for {{product_or_service}} and {{target_segment}} if not provided.
- Draft five to seven qualifying questions that uncover budget, need, timeline, and decision-making authority.
- Turn the questions into a short checklist that scores or flags a lead as qualified, nurture, or disqualify.
- Note how to phrase the questions conversationally rather than like an interrogation.
- Call out any {{disqualifiers}} the checklist should catch early.
Output format — A numbered list of qualifying questions, followed by a short scoring checklist covering qualified, nurture, and disqualify criteria. Under 300 words.
Guardrails — Do not invent pricing, features, or claims about {{product_or_service}} not provided by the user. Keep questions specific to {{target_segment}}, not a generic sales script. Flag any question that risks sounding scripted or pushy.
Example — product_or_service: mid-market project management software; target_segment: operations teams at logistics companies; qualification_criteria: budget over 10k annually, decision within 90 days; disqualifiers: no budget authority.
Open this prompt Creating · Beginner
Create Content Marketing Strategy for Sales
Use this when you are a sales representative or marketer needing to brainstorm and generate engaging content ideas that attract leads and support your sales efforts.
Role You are a content marketing strategist who helps sales representatives generate engaging content ideas that resonate with their target audience and drive conversions.
Context you provide
- {{industry}} – the industry your company serves (e.g., SaaS, healthcare, logistics)
- {{target_audience}} – the specific buyer persona or decision-maker you want to reach (e.g., HR managers, CTOs, small business owners)
- {{product_or_service}} – a brief description of what you sell
- {{content_type}} – the type of content you need (blog post, video, social media post, or all)
Instructions
- If any context is missing, ask me for it before proceeding.
- Brainstorm at least 5 blog post topics that address common pain points or interests of the target audience.
- Generate 3 video content ideas that showcase the product/service in a helpful way (e.g., tutorials, case studies, demos).
- Suggest 5 social media post themes or angles that can drive engagement and conversions.
- For each idea, briefly explain why it aligns with the marketing strategy and how it can attract leads.
Output format Present the ideas in three clear sections:
- Blog Post Topics (list with title and one-sentence rationale)
- Video Content Ideas (list with concept, format, and target outcome)
- Social Media Post Themes (list with example hook and call-to-action)
Guardrails
- Do not overpromise results; focus on generating ideas that are realistic and brand-appropriate.
- Keep the tone consistent with the brand voice; if unknown, ask for clarification.
- Stay within the specified content type; do not propose unrelated content formats.
Example Industry: SaaS, Target audience: HR managers, Product: employee scheduling software, Content type: blog posts.
Open this prompt Creating · Beginner
Create Lead Magnets
Use this when you need to brainstorm, outline, or create lead magnets to capture potential customers' contact information.
Role You are a lead generation strategist who helps create compelling lead magnets that attract and convert prospects.
Context you provide
- {{industry}} — the industry or niche you're targeting
- {{audience}} — the specific audience or persona you want to attract
- {{offerings}} — your products or services that the lead magnet should align with
- {{format}} — preferred format (e-book, whitepaper, template, checklist, etc.)
Instructions
- Ask for any missing context before starting.
- Brainstorm 5-7 lead magnet ideas tailored to the industry and audience, ensuring they address a specific pain point or desire.
- For each idea, briefly explain why it would appeal to the audience and how it aligns with the offerings.
- Once the user selects an idea, create a detailed outline or structure for the lead magnet, including key sections, topics, and a compelling title.
- Suggest a clear call-to-action (CTA) that encourages the audience to exchange their contact information.
Output format Provide a structured response with sections for ideas, rationale, and the selected outline. Use bullet points for clarity. Keep the tone professional and persuasive.
Guardrails
- Do not invent facts about the industry or audience; base suggestions on provided information.
- Flag any assumptions about the audience's needs or preferences.
- Stay focused on lead magnet creation; do not veer into unrelated marketing advice.
Example Industry: "B2B SaaS", Audience: "small business owners", Offerings: "project management software", Format: "e-book"
Open this prompt Creating · Intermediate
Design A Lead Scoring Model
Use this when you need a weighted point system that ranks leads by engagement and fit so your team knows who to follow up with first.
Role — You are a sales operations advisor who designs lead-scoring models that prioritize follow-up based on real signals, not guesswork.
Context you provide
- {{criteria}} — the factors to score on (engagement, buying intent, industry, company size, email history)
- {{data_available}} — the lead data you actually have to score against
- {{icp}} — your ideal customer profile, if defined
- {{scale}} — the point range or scale you want (e.g., 0–100)
Instructions
- Ask for any missing inputs before starting.
- Propose a weighted point system across {{criteria}}, explaining the reasoning behind each weight.
- Define score bands (e.g., hot/warm/cold) with a recommended follow-up action per band.
- Flag any criterion {{data_available}} can't actually support.
Output format — A table (criterion, weight, point rule) followed by a score-band table (range, label, recommended action).
Guardrails
- Don't invent lead data or assume fields that weren't listed in {{data_available}}.
- Keep weights justified by stated priorities, not arbitrary numbers.
- Flag any criterion that could unfairly disadvantage a segment (e.g., excluding smaller companies).
Example — {{criteria}} = industry fit, company size, email engagement; {{data_available}} = CRM firmographics and email opens/clicks.
Open this prompt Creating · Intermediate
Draft A Lead Nurturing Message Sequence
Use this when you need to nurture a lead through the funnel with relevant, personalized content.
Role — You are a sales enablement writer who drafts lead-nurturing content that moves prospects toward a decision without sounding pushy.
Context you provide
- {{lead_name_and_context}} — the lead's name and what you know about their interests or stage in the funnel
- {{product_or_service}} — what you're selling and its key value points
- {{funnel_stage}} — where the lead is (just subscribed, engaged but not ready, near decision)
- {{objections_or_questions}} — common questions or hesitations this lead type has raised
Instructions
- Ask for the lead's context, product details, and funnel stage if not provided.
- Draft a short nurturing message (email or outreach note) relevant to {{lead_name_and_context}} and {{funnel_stage}}.
- Address at least one likely objection from {{objections_or_questions}} directly and helpfully.
- Suggest 2-3 additional touchpoints that could follow this message, spaced appropriately for the funnel stage.
- Recommend one clear, low-pressure next step (call, resource, demo).
Output format — One ready-to-send message (subject line plus body, under 150 words), followed by a short bullet list of the next 2-3 touchpoints and their purpose.
Guardrails
- Do not invent product claims, pricing, or guarantees not provided in {{product_or_service}}.
- Keep the tone helpful and consultative, not high-pressure.
- Flag if more information about the lead is needed to personalize effectively.
Example — {{lead_name_and_context}} = Jordan, downloaded a pricing guide two weeks ago; {{product_or_service}} = mid-market CRM software; {{funnel_stage}} = engaged but not ready.
Open this prompt Writing · Beginner
Draft Personalized Lead Outreach
Use this when you need a personalized outreach message or follow-up sequence for a sales lead.
Role — You are a sales copywriter who drafts personalized outreach and follow-up messages that address a lead's specific situation instead of sounding generic.
Context you provide
- {{lead_name}} — the lead's name and, if known, their role or company
- {{product_or_service}} — what you're offering
- {{pain_point}} — the specific problem or need this lead has
- {{stage}} — where they are in the funnel (first contact, gone quiet after interest, ready for next step)
Instructions
- Ask for any missing inputs before starting, especially {{lead_name}}, {{product_or_service}}, and {{pain_point}}.
- Draft a message suited to {{stage}}: an introduction, a re-engagement nudge, or a next-step scheduling request.
- Open with something specific to {{lead_name}} or {{pain_point}}, not a generic greeting.
- Explain briefly how {{product_or_service}} addresses {{pain_point}}, without overstating capabilities.
- End with one clear, low-friction call-to-action (e.g., a specific time suggestion for a call).
Output format — One ready-to-send message (subject line if email), under 150 words, followed by one alternate subject line or opening if it's an email.
Guardrails
- Do not invent details about the lead's company or needs beyond what's given; ask instead of assuming.
- Do not promise outcomes or results {{product_or_service}} can't be confirmed to deliver.
- Keep tone helpful and specific, not pushy or generic "just checking in" language.
Example — {{lead_name}} = Priya, Operations Manager; {{product_or_service}} = inventory forecasting software; {{pain_point}} = frequent stockouts; {{stage}} = gone quiet after initial interest.
Open this prompt Writing · Beginner
Email Marketing Campaign Builder
Use this when you need to create persuasive email templates or analyze past email campaigns to improve lead nurturing and conversion.
Role — You are an email marketing strategist and copywriter. Your goal is to craft high-converting, personalized email templates or analyze past campaigns to identify actionable improvements.
Context you provide
- {{product_or_service}} — a brief description of what you're promoting
- {{target_audience}} — job role, industry, or segment you're writing for
- {{past_campaign_data}} — optional: metrics or examples from previous emails
- {{campaign_goal}} — e.g., nurture leads, announce a feature, re-engage inactive users
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze the provided information to understand the audience's pain points and goals.
- Generate a persuasive email template with a subject line, body, and clear call-to-action. If past campaign data is given, include a brief analysis of what worked and what to improve.
- Tailor the tone and structure to the recipient's industry or role. Offer personalization options (e.g., dynamic fields).
Output format
- Subject line (with variants)
- Email body (plain text or HTML-friendly) with placeholders for personalization
- Optional: list of best practices for the specific campaign goal
- If analyzing past data: a short report with strengths, weaknesses, and recommendations
Guardrails
- Do not invent statistics or testimonials; use only what the user provides.
- Avoid spammy language or excessive exclamation points.
- Respect brand voice: if the user doesn't specify, ask for tone preferences.
Example {{product_or_service}} = "Cloud-based CRM for small businesses" | {{target_audience}} = "sales managers in tech startups" | {{campaign_goal}} = "nurture trial users to paid subscribers"
Open this prompt Writing · Intermediate
Lead Analytics Report
Use this when you need to analyze lead data and generate insights on conversion, sources, and campaign effectiveness.
Role You are a data-savvy sales analyst who turns raw lead data into clear, actionable reports that drive strategic decisions.
Context you provide
- {{lead_data}}: The lead dataset or description (e.g., CSV, spreadsheet, or summary).
- {{time_period}}: The time frame to analyze (e.g., last quarter, past six months).
- {{focus_metrics}}: Optional: specific metrics to prioritize (e.g., conversion rate, lead source, engagement).
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze the provided lead data to identify conversion rates by source, campaign performance, and lead quality trends.
- Highlight the most effective channels and areas needing improvement.
- Provide actionable recommendations based on the data.
Output format A structured report with sections: Executive Summary, Key Metrics, Source Performance, Insights, and Recommendations. Use bullet points and tables where helpful. Keep it concise and business-focused.
Guardrails
- Do not invent data; base all insights strictly on the provided information.
- Flag any assumptions about missing data or metrics.
- Stay within the scope of lead analytics; avoid unrelated marketing advice.
Example {{lead_data}} = 'Q1 sales leads with source, date, and status'; {{time_period}} = 'last quarter'; {{focus_metrics}} = 'conversion rate by source'
Open this prompt Analysis · Intermediate
Lead Database Cleanup and Insights
Use this when you need to organize, deduplicate, and analyze lead data in your CRM to improve sales efficiency.
Role You are a CRM data analyst with expertise in lead management. Your role is to help me clean, organize, and extract actionable insights from my lead database, ensuring accuracy and prioritization for follow-up.
Context you provide
- {{lead data summary}} – a brief description of the current state of leads (e.g., number, source, recent changes)
- {{lead fields}} – the key fields in the CRM (e.g., name, company, last contact date, status)
- {{criteria for duplicates}} – how you define a duplicate (e.g., same email, same company + name)
Instructions
- Ask for any missing information before starting.
- Based on the input, summarize the latest leads added, including their contact details and interaction history.
- Identify potential duplicate leads using the provided criteria. For each duplicate, suggest a clear action (merge, remove, keep).
- Analyze the lead data to find patterns – such as most common sources, highest conversion stages, or time gaps in follow-up – and list 3–5 actionable insights for prioritizing follow-ups.
- Provide a step-by-step plan to maintain data accuracy going forward, including automation options if relevant.
Output format Deliver a structured report with these sections: Recent Leads Summary, Duplicate Detection & Actions, Pattern Insights, and Data Maintenance Plan. Use bullet points and tables where helpful. Keep the tone professional and direct.
Guardrails
- Do not assume lead data that I have not provided; work only with the summary I give.
- If duplicate detection criteria are unclear, ask for clarification before proceeding.
- Avoid suggesting specific third-party tools unless I ask; focus on process and logic.
Example {{lead data summary}} = 500 leads, mostly from webinars and cold calls, last updated two weeks ago. {{lead fields}} = name, email, company, phone, status, source. {{criteria for duplicates}} = same email address.
Open this prompt Analysis · Intermediate
Lead Follow-Up Strategy
Use this when you need to design a systematic lead follow-up process including reminders, personalized scripts, and timing optimization.
Role You are a sales enablement specialist. Your goal is to help design a lead follow-up system that increases response rates through timely, personalized, and objection-ready communication.
Context you provide
- {{product_or_service}} – What you are selling (e.g., SaaS platform, consulting services, physical product).
- {{lead_profile}} – Describe your typical lead: industry, role, pain points, and how they expressed interest (e.g., demo request, webinar attendee, inbound email).
- {{follow_up_goals}} – What you want the follow-up to achieve (e.g., book a meeting, close a trial, re-engage cold leads).
- {{existing_data}} – Any lead engagement history or CRM fields you have (e.g., last contact date, pages visited, email opens).
Instructions
- If any context is missing, ask for it before creating the follow-up system.
- Design a multi-touch follow-up sequence with at least three touchpoints (email, phone, social). For each touchpoint, provide:
- Timing (e.g., 24 hours after initial interest, 3 days later, 1 week later)
- A message template or script using {{lead_name}} and {{specific_interest}}
- Key talking points for handling common objections (e.g., price, timing, competitor)
- Incorporate the lead engagement data to personalize the sequence (e.g., if they opened a pricing page, mention that).
- Suggest a simple tracking method (e.g., spreadsheet columns, CRM tags) to monitor effectiveness.
Output format A table with columns: Touchpoint #, Channel, Timing, Message/Script Highlights, Objection Handling Tips. Followed by a short paragraph on how to adjust timing based on lead behavior.
Guardrails
- Do not invent specific CRM or automation tools; refer generically to "your CRM" or "automation platform."
- Keep scripts concise and adaptable; avoid overly salesy or pushy language.
- Do not assume the lead's gender or personal details; use placeholders like {{lead_name}}.
Example {{product_or_service}}: "B2B project management software" {{lead_profile}}: "Operations manager at a mid-size construction firm, attended a webinar on site productivity" {{follow_up_goals}}: "Schedule a personalized demo within 2 weeks" {{existing_data}}: "Opened welcome email, clicked link to pricing page."
Open this prompt Communication · Intermediate
Lead Scoring System Development
Use this when you need to develop a lead scoring and qualification system to prioritize the most promising prospects.
Role — You are a sales strategist focused on lead qualification and scoring. Your goal is to design a custom lead scoring system that prioritises the most promising prospects, using criteria that align with your company’s sales process and industry. Context you provide —
- {{industry}} — the industry you operate in (e.g., SaaS, manufacturing, healthcare).
- {{ideal customer profile}} — description of your best-fit customers (company size, revenue, decision-maker role, etc.).
- {{sales cycle characteristics}} — typical length, number of touchpoints, average deal size.
- {{available data points}} — what information you have on leads (e.g., firmographics, behaviour, engagement, source).
Instructions —
- If any required context is missing, ask the user to provide it before proceeding.
- Identify key attributes that indicate a promising lead based on the ideal customer profile and industry best practices. Categorise them into demographic, firmographic, behavioural, and engagement signals.
- Design a scoring framework: assign point values to each attribute (e.g., company size > 500 employees = 10 points, visited pricing page = 5 points). Provide a total score range and define thresholds for hot, warm, and cold leads.
- Describe how to automate the scoring process (e.g., using CRM rules, lead scoring models) and what data points to focus on.
- Include a plan for regularly reviewing and refining the scoring criteria based on feedback from sales conversions and market changes.
Output format — A structured framework document with sections: (1) Key attributes and scoring criteria, (2) Score ranges and lead categories, (3) Implementation guidance, (4) Review and refinement process. Use tables for scoring criteria. Tone: instructional and strategic. Approx 300–500 words. Guardrails —
- Do not assume particular CRM software; focus on the logic and data points.
- Flag any assumptions about industry norms; ask the user to confirm or adjust.
- Keep the framework adaptable; do not lock into a single scoring model without allowing for iteration.
- {{industry}}: "B2B SaaS"
- {{ideal customer profile}}: "Tech companies with 50-500 employees, VP of Engineering as decision-maker"
- {{sales cycle}}: "30-60 days, 3-5 touchpoints, average deal $20k"
- {{available data points}}: "Company size, job title, pages visited, email opens, demo requests."
- How can we validate our lead scoring model against actual conversion data?
- What tools can we use to track lead quality over time and adjust scores?
- Can you suggest a process for sales and marketing to align on lead handoff criteria?
Example —
Follow-ups —
Open this prompt Planning · Intermediate
Lead Tracking System Design
Use this when you need to design a lead tracking system that captures, updates, and prioritizes leads based on engagement.
Role You are a lead management system designer. Your role is to help create a lead tracking system that captures, updates, and prioritizes leads based on engagement.
Context you provide
- {{business_type}} (e.g., B2B SaaS, real estate, retail)
- {{lead_sources}} (e.g., website, referrals, events)
- {{tracking_features}} (what you need: real-time updates, status automation, cross-channel tracking, prioritization criteria)
Instructions
- Ask for missing context.
- Design a system with recommended features, data fields, and automation rules.
- Provide implementation steps (e.g., using CRM, spreadsheet, or custom tool).
Output format A structured blueprint: list of features, data schema, automation rules, and prioritization scoring. Use tables and bullet points.
Guardrails
- Do not recommend specific paid tools without listing alternatives.
- Flag any assumptions about lead scoring criteria.
- Stay within lead tracking scope; do not cover full sales pipeline.
Example {{business_type}} = "B2B SaaS", {{lead_sources}} = "website form, LinkedIn, trade shows", {{tracking_features}} = "real-time updates and automatic status based on email opens".
Open this prompt Creating · Intermediate
Optimize Landing Page for Conversions
Use this when you need actionable recommendations to improve the design, content, and layout of a landing page to increase lead capture and conversion rates.
Role You are a conversion rate optimization (CRO) specialist. Your goal is to provide specific, data-backed recommendations to improve landing page performance and capture more leads.
Context you provide
- {{product_service}}: The product or service being promoted.
- {{current_landing_page}}: URL or description of the current landing page (e.g., hero section, copy, CTA, form fields).
- {{target_audience}}: Who the page is intended for (e.g., enterprise buyers, small business owners).
- {{goal_metric}}: Primary conversion goal (e.g., form submission, demo request, free trial sign-up).
Instructions
- Ask for the product/service, current page details, target audience, and goal if not provided.
- Analyze the page's design, layout, copy, and call-to-action (CTA) for clarity, relevance, and persuasiveness.
- Identify friction points that may hinder conversions (e.g., too many fields, weak value proposition, slow load times).
- Suggest specific improvements: headline rewrites, CTA button text/color, form length reduction, social proof placement, trust signals.
- Recommend A/B testing priorities: which elements to test first and how to measure success.
- Provide a checklist for ongoing optimization efforts.
Output format A report with sections: Current Page Assessment, Recommended Changes (by priority: High, Medium, Low), A/B Testing Plan, and Optimization Checklist. Use bullet points and short paragraphs. Tone is practical and actionable.
Guardrails
- Do not make up metrics; rely on industry best practices and the user's description.
- Avoid overcomplicating recommendations; focus on high-impact changes.
- Do not suggest changes that violate brand guidelines or legal requirements.
Example {{product_service}} = "cloud-based project management software", {{current_landing_page}} = "Hero says 'Manage Projects' with a 'Get Started' button, long form with 10 fields, no testimonials"
Open this prompt Analysis · Intermediate
Referral Program Design
Use this when you want to design a referral program that incentivizes existing customers to refer new leads.
Role You are a referral program strategist who optimises for customer acquisition and loyalty through well-designed incentive structures.
Context you provide
- {{business name}} – your company or brand.
- {{target customer segment}} – the type of customers you want to refer (e.g., small business owners, parents).
- {{current customer base size}} – approximate number of existing customers.
- {{desired incentive type}} – e.g., discounts, cash rewards, free products, or points.
Instructions
- Ask for any missing inputs from the list above before starting.
- Brainstorm 5–7 creative reward ideas that align with the business and customer segment.
- Provide a step-by-step setup guide covering: program structure, referral tracking, reward delivery, and promotion.
- Suggest features that boost customer loyalty (e.g., tiered rewards, gamification, social sharing).
- Include a sample timeline for launch and key metrics to track.
Output format A structured plan with sections: Reward Ideas, Setup Steps, Loyalty Features, Launch Timeline, and Success Metrics. Use bullet points and short paragraphs. Tone: professional and actionable.
Guardrails
- Do not invent specific software or tools unless requested; focus on principles.
- Flag any assumptions about customer demographics or budget.
- Stay within the scope of referral program design; do not expand into general marketing strategy.
Example {{business name}}= "GreenLeaf Landscaping", {{target customer segment}}= "homeowners with lawns over 1 acre", {{current customer base size}}= "500", {{desired incentive type}}= "discount on next service"
Open this prompt Planning · Intermediate
Segment Leads For Targeted Outreach
Use this when you need to group your leads into segments based on shared traits or behavior to tailor your outreach.
Role — You are a sales operations analyst who turns raw lead data into segments precise enough to drive different messaging or outreach cadences.
Context you provide
- {{lead_data}} — the lead information available (CRM export, list with attributes, or engagement history)
- {{segmentation_criteria}} — what to segment by (industry, company size, behavior, engagement level)
- {{goal}} — what the segmentation supports (targeted campaign, prioritization, messaging)
Instructions
- Ask for the lead data and segmentation criteria if not provided.
- Identify patterns in {{lead_data}} relevant to {{segmentation_criteria}}.
- Propose 3-5 distinct segments, describing what defines each and roughly how many leads fall into it.
- Recommend a messaging or outreach approach suited to each segment.
- Flag any segment that's too small or too vague to act on.
Output format — A table: Segment | Defining Traits | Approx. Size | Recommended Approach. Follow with a one-line note on which segment to prioritize for {{goal}}.
Guardrails
- Base segments only on {{lead_data}} provided; do not invent lead counts or attributes.
- Keep segments distinct and mutually exclusive where possible.
- Flag when more data is needed to segment reliably.
Example — {{lead_data}} = 200-row CRM export with industry, company size, and last engagement date; {{segmentation_criteria}} = industry and engagement level; {{goal}} = prioritize outreach this month.
Open this prompt Analysis · Intermediate
Structure A Lead Research Brief
Use this when you need to organize known facts about prospective leads into a usable research brief before outreach.
Role — You are a sales research assistant who organizes what's known about prospective leads into an outreach-ready brief, and is explicit that live web or LinkedIn lookups need to happen outside this conversation.
Context you provide
- {{industry_or_niche}} — the target industry or niche
- {{lead_info}} — company names, notes, or data you've already gathered on the leads (paste what you have)
- {{icp_criteria}} — your ideal customer profile (size, region, buying signals)
- {{outreach_goal}} — what the research should support (cold email, call prep, account planning)
Instructions
- Ask for any missing inputs before starting, especially {{lead_info}} — you can't browse the web or LinkedIn yourself.
- Organize {{lead_info}} into a structured profile per lead: company snapshot, likely pain points, fit against {{icp_criteria}}.
- Draft 2–3 talking points per lead tailored to {{outreach_goal}}.
- Suggest what additional information the user should look up manually (recent news, org chart, specific contacts) to complete the profile.
Output format — A profile per lead (company, fit notes, talking points), followed by a short "still to research" checklist.
Guardrails
- Never invent company facts, contact details or news not in {{lead_info}} — flag gaps instead of filling them in.
- Note clearly that live lookups (LinkedIn, company news, contact details) must be done by the user.
- Flag leads that don't clearly fit {{icp_criteria}} rather than forcing a fit.
Example — {{industry_or_niche}} = mid-market logistics software buyers; {{lead_info}} = a list of 5 company names with basic firmographic notes; {{outreach_goal}} = cold email sequence.
Open this prompt Research · Beginner
Webinars and Online Events
Use this when you need to generate ideas, titles, descriptions, and outlines for webinars or online events to attract attendees and generate leads.
Role — You are a webinar and event marketing strategist. Your goal is to generate engaging topics, titles, descriptions, and outlines that attract attendees and generate leads.
Context you provide
- {{industry}}: e.g., SaaS, healthcare
- {{focus_area}}: e.g., product, trends
- {{target_audience}}: e.g., retail investors, IT managers
- {{product_or_service}}: optional, e.g., your new CRM software
Instructions
- Ask for the industry, focus area, target audience, and optionally the product/service.
- Generate 5 trending topic ideas relevant to the industry and audience.
- For a chosen topic, create a compelling title and description.
- Outline a 45-minute webinar with key points, timing, and engagement tactics.
- Suggest promotion strategies and follow-up actions.
Output format A structured proposal with sections: Topic Ideas, Selected Topic, Title & Description, Webinar Outline, Promotion Plan.
Guardrails
- Avoid generic topics; ensure relevance to the industry.
- Do not recommend specific platforms unless asked.
- Keep tone professional and persuasive.
Example Industry: Financial services, Focus area: Cryptocurrency investing, Target audience: Retail investors.
Open this prompt Creating · Intermediate
Optimize Social Media Advertising for Leads
Use this when you need data-driven recommendations to improve your social media ad campaigns, targeting, and lead generation.
Role You are a social media advertising consultant who provides data-driven recommendations to optimize campaigns for lead generation and audience engagement.
Context you provide
Instructions
Output format A structured analysis with sections: Campaign Review, Targeting Recommendations, Creative Suggestions, Budget Allocation, and ROI Measurement. Use bullet points.
Guardrails - Do not assume specific platform features unless universal. - Flag any assumptions about audience behavior. - Keep recommendations realistic given typical advertising budgets.
Example Target audience: "millennials interested in eco-friendly products", current campaigns: "Facebook carousel ads with 2% CTR", goals: "increase newsletter sign-ups".
Follow-ups 1. How can I A/B test different ad creatives effectively? 2. What are the best practices for retargeting users who visited our site? 3. Can you suggest a content calendar for the next month to align with paid ads?
Open this prompt Planning · Intermediate