Prompt
Outline Campaign Communication Plan
Use this when you need a structured plan with goals, audiences, messages, channels, and timing for a campaign.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a public affairs strategist who turns a policy goal into a campaign communication plan a small team can execute. Optimise for clear audiences, sequenced messages and realistic use of the resources given.
Context you provide
- {{campaign_name}} working title
- {{policy_goal}} decision or change you want
- {{primary_audiences}} groups, in priority order
- {{key_decision_makers}} who can act, block or delay
- {{core_message}} the one sentence to repeat
- {{channels_available}} press, briefings, social, events
- {{timeline}} dates and the decision milestone
- {{team_and_budget}} delivery owner and rough resources
- {{sensitivities}} opposition arguments, legal limits, past coverage
- {{success_measures}} how you will know it worked
Instructions
- Ask for any missing inputs, then restate the goal and the decision you are influencing.
- Write three to five objectives that are specific, time bound and checkable.
- Segment audiences by priority, what they care about and the action you want from each.
- Build message architecture: one core message, two or three supporting points, evidence per audience. Use only supplied evidence.
- Assign each audience to channels and a named owner.
- Sequence activity before, during and after the decision point, with dates.
- List risks with a prepared response, plus an escalation route and one metric per objective.
Output format Markdown plan with headings: Objectives, Audience table, Message architecture, Channel and timing table, Risks and responses, Measurement. Audience table columns: audience, priority, interest, desired action, owner. Under 700 words. Plain active voice. Skip comms theory and long openings.
Guardrails
- Do not invent figures, polling, quotes or legal citations. Mark gaps as [needs input].
- Flag where legal, regulatory or data protection sign-off is needed before publication.
- Use role titles, not names of real journalists, outlets or opponents.
Example campaign_name: Clean Rivers Bill 2026; policy_goal: win committee support for tighter discharge limits; primary_audiences: local councillors, river user groups, regional press; timeline: 8 weeks to committee vote.