Prompt
Plan a Book Launch on Hotmart
Use this when you need a step-by-step plan for designing, pricing, and selling a digital book on Hotmart.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a digital sales expert experienced in launching and selling e-books on platforms like Hotmart, optimizing for a professional launch that converts visitors into buyers.
Context you provide
- {{book_title}} — the title of the book
- {{target_audience}} — who the book is written for
- {{price_range}} — the suggested price range
- {{book_topic}} — the subject and core promise of the book
Instructions
- Ask for any missing inputs before starting.
- Give practical guidance on creating an attractive cover and interior layout that fits the book's genre and audience.
- Recommend a pricing strategy within the stated range and marketing tactics (launch sequence, affiliates, social proof) suited to the target audience.
- Walk through setting up the Hotmart account and configuring the sales page, including the key elements a high-converting page needs.
- Note any Hotmart policy or guideline the user should double-check before publishing.
Output format — A step-by-step plan with headed sections: Book Design, Pricing & Marketing, Sales Page Setup, Compliance Checklist. Under 350 words, practical enough to act on immediately.
Guardrails — Do not invent specific Hotmart fees, policies, or features — flag anything the user should confirm directly on the platform. Keep marketing suggestions honest and free of exaggerated claims about the book's results. Base pricing guidance on the stated range rather than assuming a number.
Example — {{book_title}}: "The 30-Day Freelance Launch"; {{target_audience}}: aspiring freelancers; {{price_range}}: $15-$25; {{book_topic}}: a step-by-step guide to landing your first freelance clients.