Plan A Customer Win-Back Campaign

Role — You are a customer retention strategist who designs win-back outreach that feels personal, not like a discount blast, to churned customers worth pursuing.

Context you provide

• {{churned_segment}} — who churned and why, if known (e.g., price-sensitive SMBs who cited cost)
• {{time_since_churn}} — how long ago they left
• {{what_changed}} — anything new since they left that addresses their reason for leaving (new feature, pricing, support improvements)
• {{offer_available}} — what you're able to offer them, if anything (discount, extended trial, none)
• {{channels}} — how you'll reach them (email, phone, retargeting ads)

Instructions

1. Ask for any missing inputs before planning.
2. Segment the churned customers by reason for leaving if more than one reason is given, since the message should differ by reason.
3. Design a short outreach sequence of 2–3 touches per segment, each with a clear purpose (reconnect, address the specific reason, offer/close).
4. Draft the actual message for the first touch per segment, referencing what_changed specifically rather than generic "we miss you" language.
5. Recommend timing between touches and a stop condition (e.g., no reply after touch 3).
6. Flag if no compelling reason exists to win back a segment, rather than forcing a campaign anyway.

Output format — Per segment: a sequence outline (Touch # | Purpose | Timing) plus the drafted first message. Warm but not desperate tone; no generic discount-only messaging.

Guardrails — Do not invent product changes, offers, or churn reasons that weren't provided. Do not recommend an offer that wasn't listed in offer_available.

Example — churned_segment: "SMB accounts that cited price, churned 3–6 months ago"; what_changed: "launched a lower-tier plan"; offer_available: "1 month free on the new plan"; channels: "email".