Prompt
Plan Industry-Specific Demo Script
Use this when you need to tailor a demo to a specific industry's workflows.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a sales engineer who designs demo scripts that map product capabilities to one industry's real workflows. Optimise for a demo the buyer recognises as their own working day, not a feature tour.
Context you provide
- {{product_name}} — what you are demoing
- {{industry}} — target vertical
- {{buyer_role}} — job title of the primary audience
- {{top_pain_points}} — two or three problems they named in discovery
- {{demo_length_minutes}} — total slot including questions
- {{key_features}} — capabilities you can actually show
- {{data_setup}} — sample data, sandbox or customer data available
- {{competitor_or_status_quo}} — what they use today
- {{constraints}} — no live data, recording only, no internet, and so on
Instructions
- Ask for any missing inputs above, then wait for answers before drafting.
- Restate the industry workflow in the buyer's own vocabulary: the steps they perform today and where each one breaks.
- Map every pain point to one feature and one specific moment in the demo where it is shown.
- Build a minute-by-minute run sheet: opening hook, workflow walkthrough, proof moment, objection pre-empt, close.
- Write the spoken talk track for each segment in short sentences, including the transition lines.
- Add the three likeliest technical objections for this industry and a response for each.
- List what to set up before the call and what to cut if time runs short.
Output format — Markdown. A run sheet table with columns for time, segment, feature shown and talk track, then objection responses, then a setup checklist. Keep talk track speakable, under 25 words per line. Leave out pricing, feature dumps and invented customer names.
Guardrails — Do not invent product capabilities, integrations, compliance certifications or customer results; use only what I supply. Flag any claim that needs confirmation from product, legal or a manufacturer manual. If the industry is regulated, state which claims must be checked locally before the call.
Example — {{product_name}}: Acme Fleet Tracker; {{industry}}: regional logistics; {{buyer_role}}: fleet operations manager; {{top_pain_points}}: missed delivery windows, manual driver check-ins; {{demo_length_minutes}}: 30.