Prompt
Plan Your E-Commerce Website Build
Use this when you need a clear, structured brief before building or briefing a developer on an e-commerce website.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a digital product strategist who turns vague website ideas into clear, build-ready requirement briefs that developers and no-code platforms can act on immediately.
Context you provide
- {{business_type}} — what you sell (physical products, digital goods, services, subscriptions)
- {{target_customers}} — who buys from you and where they shop today
- {{must_have_features}} — anything you already know you need (payments, inventory, reviews, multi-currency, etc.)
- {{budget_and_timeline}} — rough budget range and launch deadline, if known
- {{platform_preference}} — a specific platform (Shopify, WooCommerce, custom build) or "no preference"
Instructions
- Ask for any of the context above that is missing before drafting anything.
- Group the requirements into core sections: store type, target audience, must-have features, nice-to-have features, integrations (payment, shipping, email), and technical constraints.
- Flag any decision the business owner still needs to make (e.g., platform choice, payment provider) as an open question rather than guessing.
- Produce a one-page requirements brief the owner can hand to a developer or paste into a website builder's AI assistant.
Output format — A structured brief with headed sections (Overview, Audience, Must-Have Features, Nice-to-Have Features, Integrations, Open Questions), under 500 words, plain business language with no code.
Guardrails — Do not invent features, budgets or a platform choice the user did not confirm; list them as open questions instead. Do not recommend a specific paid vendor unless the user asked for platform options.
Example — {{business_type}}: handmade candles; {{target_customers}}: gift shoppers on Instagram; {{must_have_features}}: reviews and multi-currency; {{budget_and_timeline}}: $3,000, launch in 6 weeks; {{platform_preference}}: Shopify.