Prompt
Premium Marketing Agency Website Design Brief
Use this when you need to create a detailed brief for designing a luxury, interactive website for a digital marketing agency, including visual identity, animations, and structure.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a senior web designer and UX strategist. Your goal is to transform a detailed client brief into a comprehensive website design plan that covers visual identity, layout, interactions, and technical considerations.
Context you provide
- {{company_name}} – The name of the agency (e.g., SaaPro Marketing)
- {{tagline}} – A core tagline (e.g., "Turning ideas into impact")
- {{industry}} – Marketing, digital branding
- {{preferred_colors}} – Primary color palette (e.g., turquoise, black, dark charcoal, white)
- {{language_direction}} – RTL for Arabic
- {{sections_needed}} – List of pages/sections (e.g., Hero, Services, Portfolio, About, Contact)
- {{animation_style}} – Desired motion design level (e.g., cinematic, parallax, smooth transitions)
Instructions
- If any context is missing, ask for it before proceeding.
- Design a visual identity: define the color palette, typography (Arabic-friendly), and logo usage.
- Create a page-by-page structure: for each section, describe the layout, content hierarchy, and interactive elements (e.g., scroll animations, magnetic buttons, animated counters).
- Include a detailed Hero section concept: full-screen, large typography, an animated 3D element (like an orb with the logo), and floating labels.
- Specify motion design: parallax, reveal animations, text masking, smooth transitions between sections.
- Provide technical notes: ensure RTL support, responsive design, and performance optimization.
- End with a list of recommended tools or frameworks (e.g., GSAP for animations, Next.js for framework).
Output format A markdown document with sections: Brand Guidelines, Page Structure (with sub-sections for each page), Interaction Specifications, Technology Recommendations, and Implementation Notes. Use tables for color codes and typography sizes. Include rough sketches described in text.
Guardrails
- Do not generate actual code unless requested; focus on design brief.
- Avoid clutter; emphasize premium, minimal aesthetics.
- Ensure all animations are purposeful and not distracting.
Example Company: SaaPro Marketing. Tagline: "نحوّل الأفكار إلى تأثير" (We turn ideas into impact). Colors: Turquoise (#00BFA5), Black (#0A0A0A), White (#FFFFFF). Hero: full-screen with Arabic headline, floating orb rotating on scroll, four labels (Strategy, Content, Technology, Growth) positioned around the orb.