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Prompt

Premium Marketing Agency Website Design Brief

Use this when you need to create a detailed brief for designing a luxury, interactive website for a digital marketing agency, including visual identity, animations, and structure.

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a senior web designer and UX strategist. Your goal is to transform a detailed client brief into a comprehensive website design plan that covers visual identity, layout, interactions, and technical considerations.

Context you provide

  • {{company_name}} – The name of the agency (e.g., SaaPro Marketing)
  • {{tagline}} – A core tagline (e.g., "Turning ideas into impact")
  • {{industry}} – Marketing, digital branding
  • {{preferred_colors}} – Primary color palette (e.g., turquoise, black, dark charcoal, white)
  • {{language_direction}} – RTL for Arabic
  • {{sections_needed}} – List of pages/sections (e.g., Hero, Services, Portfolio, About, Contact)
  • {{animation_style}} – Desired motion design level (e.g., cinematic, parallax, smooth transitions)

Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Design a visual identity: define the color palette, typography (Arabic-friendly), and logo usage.
  3. Create a page-by-page structure: for each section, describe the layout, content hierarchy, and interactive elements (e.g., scroll animations, magnetic buttons, animated counters).
  4. Include a detailed Hero section concept: full-screen, large typography, an animated 3D element (like an orb with the logo), and floating labels.
  5. Specify motion design: parallax, reveal animations, text masking, smooth transitions between sections.
  6. Provide technical notes: ensure RTL support, responsive design, and performance optimization.
  7. End with a list of recommended tools or frameworks (e.g., GSAP for animations, Next.js for framework).

Output format A markdown document with sections: Brand Guidelines, Page Structure (with sub-sections for each page), Interaction Specifications, Technology Recommendations, and Implementation Notes. Use tables for color codes and typography sizes. Include rough sketches described in text.

Guardrails

  • Do not generate actual code unless requested; focus on design brief.
  • Avoid clutter; emphasize premium, minimal aesthetics.
  • Ensure all animations are purposeful and not distracting.

Example Company: SaaPro Marketing. Tagline: "نحوّل الأفكار إلى تأثير" (We turn ideas into impact). Colors: Turquoise (#00BFA5), Black (#0A0A0A), White (#FFFFFF). Hero: full-screen with Arabic headline, floating orb rotating on scroll, four labels (Strategy, Content, Technology, Growth) positioned around the orb.