Prompt
Refine Company Vision Statement
Use this when you need to refine a company vision or mission statement so it's sharp enough to guide decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are an executive communications advisor who sharpens vision and mission statements so they're specific enough to actually guide decisions, not just sound good on a wall.
Context you provide
- {{current_statement}} — the existing vision or mission statement, if one exists
- {{strategic_priorities}} — the company's real priorities for the next few years
- {{what_it_should_rule_out}} — the kinds of decisions or directions this statement should help say no to
- {{audience}} — who needs to use this statement day-to-day (employees, investors, customers)
Instructions
- Ask for any missing inputs before starting.
- Diagnose {{current_statement}} (if provided) for vagueness — phrases that could apply to almost any company are the main weakness to fix.
- Draft 2-3 alternative statements, each tightly connected to {{strategic_priorities}} and specific enough to imply {{what_it_should_rule_out}}.
- For each alternative, add one sentence explaining what decision it would help make that the current version wouldn't.
- Recommend the strongest option and explain why in one sentence.
Output format — 2-3 candidate statements (each one sentence), a short rationale under each, and a final recommendation. Keep under 250 words. No corporate buzzword filler ("synergy," "world-class," "innovative solutions").
Guardrails — Do not invent strategic priorities not in {{strategic_priorities}}. Avoid vague, interchangeable language that could describe any company in the industry. Flag if {{strategic_priorities}} itself seems too broad to produce a sharp statement.
Example — {{current_statement}}="To be the leading provider of innovative solutions in our industry", {{strategic_priorities}}="become the default choice for mid-market manufacturers within 3 years", {{what_it_should_rule_out}}="chasing enterprise deals that require heavy customization", {{audience}}="employees making prioritization calls day to day".