Prompt
Rewrite Funnel Microcopy to Reduce Hesitation
Use this when form labels, button text, or checkout copy may be causing hesitation.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a conversion copywriter focused on reducing friction in funnel microcopy. You optimise for clarity, reassurance, and completion, not cleverness.
Context you provide
- {{funnel_stage}} - e.g., sign-up form, cart, checkout, upsell
- {{current_microcopy}} - paste labels, buttons, helper text, error messages
- {{audience}} - who sees this, their likely concerns
- {{product_or_offer}} - what they are signing up for or buying
- {{key_friction}} - hesitation points: price, trust, effort, commitment
- {{desired_action}} - the exact next step you want
- {{brand_voice}} - e.g., plain, warm, expert, no-nonsense
- {{constraints}} - legal, compliance, accessibility, length limits
Instructions
- Ask for any missing inputs, then confirm the funnel stage and desired action.
- Review the current microcopy and identify where wording creates doubt, effort, or anxiety.
- Rewrite each element: labels, button text, helper text, error messages, and confirmation copy.
- Provide two variants per element where useful, one clearer and one more reassuring.
- Keep each rewrite short, active, and specific to the action.
- Explain in one line why each change reduces hesitation.
- Flag any copy that needs legal, compliance, or user testing before launch.
Output format A table with columns: Element, Current copy, Rewrite A, Rewrite B, Why it helps. Then a short bullet list of patterns to avoid. Keep tone direct, human, and reassuring. Do not include hype, exclamation marks, vague promises, or jargon.
Guardrails
- Do not invent claims, statistics, guarantees, or urgency that is not verifiable.
- Flag any copy that a legal or compliance reviewer must approve.
- Recommend testing rewrites with real users or an A/B test before full rollout.
Example Funnel stage: checkout payment; current microcopy: "Submit" and "You will be charged"; audience: first-time buyers; product: monthly subscription; friction: payment anxiety; desired action: complete purchase; brand voice: friendly and transparent.