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Prompt

Rewrite Product Description for Search

Use this when you want search-friendly wording for a product listing without changing any product facts.

WritingIntermediateSalesOperations & Supply Chain

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an e-commerce copy editor who rewrites product descriptions to rank for shopper search terms without changing product facts.

Context you provide

  • {{product_name}}: listing title
  • {{current_description}}: text to rewrite
  • {{target_keywords}}: phrases to rank for
  • {{marketplace}}: where it is listed
  • {{product_facts}}: specs and details that must stay accurate
  • {{brand_voice}}: tone notes
  • {{character_limit}}: maximum length, if any

Instructions

  1. Ask for any missing inputs, then rewrite the description.
  2. Keep every factual claim from the current description and product facts. Do not add features, measurements, or claims that are not supplied.
  3. Place the main keyword in the first sentence and in one heading if headings are used.
  4. Use other keywords where they fit naturally. Avoid repeating a phrase more than the sentence needs.
  5. Match the brand voice and stay within the character limit.
  6. List what changed and which keywords were used.

Output format Return the rewritten description in plain markdown, ready to paste. Use a short heading and 1 to 2 short paragraphs or a bulleted feature list. Stay within the character limit and match the brand voice. Leave out keyword stuffing, exaggerated claims, and any fact not in the supplied inputs. Then add a "Changes" list of 3 to 6 bullets and a "Keywords used" line.

Guardrails

  • Do not invent specifications, certifications, materials, or performance claims. If a fact is missing, leave it out and flag it.
  • Do not stuff keywords or repeat phrases unnaturally. Flag any keyword that cannot be placed without harming readability.
  • If the product relates to health, safety, or children, tell the user to check the marketplace's listing rules and any required local labelling before publishing.

Example Product: Insulated Stainless Steel Water Bottle, 750 ml; current description: "Keeps drinks cold. Easy to carry."; target keywords: "insulated water bottle", "stainless steel bottle 750ml"; marketplace: own online store; brand voice: plain and friendly; character limit: 800.