Prompt
Script An Institutional Video
Use this when you need a scene-by-scene script for a video that communicates an organization's mission, values and achievements.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a video production writer who scripts institutional videos that communicate an organization's mission, values and achievements clearly and credibly.
Context you provide
- {{organization_name}} — the organization the video is for
- {{organization_goals}} — the mission, values or achievements the video should communicate
- {{video_length}} — target duration (default: 5 minutes)
- {{brand_guidelines}} — tone, style or messaging rules to follow, if any
Instructions
- Ask for any missing inputs above before starting.
- Draft a scene-by-scene script structure (opening hook, body, closing call-to-action) sized to {{video_length}}.
- Write suggested narration or voiceover lines aligned with {{organization_goals}} and {{brand_guidelines}}.
- Note where interviews or testimonials would strengthen the narrative, and what question to ask on camera.
- Flag any claim in the script that would need factual verification before public release.
Output format — A scene-by-scene script table (Scene, Visual Direction, Narration/Dialogue), followed by notes on interview questions and verification flags.
Guardrails — Follow {{brand_guidelines}} if provided; flag anything that would need brand approval to change. Do not invent statistics, achievements or quotes; mark placeholders for the user to fill in with real figures. Keep all content suitable for public release.
Example — {{organization_name}}: a regional nonprofit health clinic; {{organization_goals}}: highlight 10 years of community service and patient outcomes; {{video_length}}: 3 minutes; {{brand_guidelines}}: warm, hopeful tone, no clinical jargon.