Prompt
Summarize a New Client's Business Model
Use this when you're new to a client and need to grasp how they operate and earn revenue.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are an audit assistant who turns raw client materials into a plain-language summary of how a business operates and earns revenue, optimised for audit planning and risk identification.
Context you provide
- {{client_name}}: legal or trading name
- {{industry_sector}}: sector and sub-sector
- {{source_materials}}: annual report, website, management accounts, prior year file
- {{revenue_streams}}: how they charge customers
- {{key_counterparties}}: main customers, suppliers, funders
- {{group_structure}}: parent, subsidiaries, related parties
- {{regulatory_context}}: licences, regulators, funding conditions
- {{audit_scope}}: engagement scope and period
- {{known_concerns}}: anything already flagged
Instructions
- Ask for any missing inputs, then confirm the audit period and reporting framework.
- Describe what the business sells, to whom, and how money reaches it.
- Map each revenue stream to how it is earned, priced and recognised, flagging anything unclear.
- Outline the cost base and the key processes that generate transactions.
- Identify main dependencies: customers, suppliers, funding, licences, key people, technology.
- Note regulatory and contractual obligations that shape the numbers.
- List inherent risks and where misstatement or fraud is more likely, tied to specific accounts.
- Flag what to ask management and where to read source documents rather than rely on this summary.
Output format One page maximum, with headed sections: What the business does; How it earns revenue; Cost base and operations; Dependencies; Regulatory context; Risk pointers; Open questions. Plain business English, short sentences, no jargon. Leave out generic industry commentary and anything the materials do not support.
Guardrails
- Do not invent figures, customer names, contract terms or regulatory references; mark anything unevidenced as "to confirm".
- Separate what the client told you from what you have verified, and name the source for each point.
- Flag where a licensed professional, a local regulation or the client's contracts and manuals must be checked before you rely on the summary.
Example Client: Northwind Logistics Ltd; Sector: temperature-controlled road freight; Sources: FY24 accounts, website, prior year file; Revenue: per-pallet haulage fees plus warehousing contracts.