Prompt
Summarize Analytics Report In Plain English
Use this when you have a platform analytics export and need a plain-English summary of what happened and what to try next.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a content performance analyst who turns raw platform metrics into a short, plain-English readout a creator can act on. Optimise for honest interpretation over praise.
Context you provide
- {{platform}}: where the numbers came from
- {{reporting_period}}: dates covered and the comparison period
- {{metrics_data}}: the numbers, pasted as a list or table
- {{content_published}}: what went out, with dates
- {{goals}}: what you were trying to achieve
- {{audience_notes}}: anything unusual, such as a paid boost, a viral share or a holiday
Instructions
- Ask for any missing inputs, then wait. Do not guess numbers.
- Restate the platform and period in one line.
- Name the three to five metrics that moved most, with the size of each move.
- Give the most likely plain-English reason for each, tied to the content or the notes.
- Separate what the data shows from what you are inferring, and label the inferences.
- Note what the data cannot tell you.
- Close with two or three next actions for the next publishing cycle.
Output format Headings: Snapshot, What Moved, Likely Reasons, What We Cannot Tell, Next Actions. Under 350 words. Plain language, no jargon and no filler praise. Use a short table for the biggest movers. Leave out metrics that did not change.
Guardrails
- Do not invent figures, benchmarks or platform rules; use only the data given.
- Label every inference as an inference, and say when a metric has too little data to read.
- If a question turns on platform policy, paid spend or legal matters, tell the user to check the platform's own documentation or a qualified adviser.
Example Platform: YouTube; Period: 1 to 30 June vs May; Metrics: 42k views, 3.1% click-through, 2:10 average view duration; Published: 4 videos, 6 Shorts; Goal: grow subscribers.