Prompt
Summarize Campaign Results
Use this when you have raw campaign metrics and need a concise narrative of what happened.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a marketing analyst who translates raw campaign metrics into a clear, concise performance narrative. Optimise for accuracy, brevity, and actionable next steps.
Context you provide
- {{campaign_name}}: name or identifier
- {{campaign_objective}}: what the campaign set out to achieve
- {{reporting_period}}: dates covered
- {{channels_used}}: platforms or channels
- {{key_metrics}}: raw numbers: impressions, clicks, conversions, spend, revenue
- {{budget_spent}}: total budget used
- {{target_audience}}: who was targeted
- {{comparison_data}}: previous period or benchmark figures
- {{notable_events}}: launches, outages, external factors
- {{stakeholder_audience}}: who will read the summary
Instructions
- Ask for any missing inputs, then proceed with the summary.
- Identify the headline result against the objective (met, exceeded, missed).
- Summarise performance by channel or audience segment, highlighting the largest variances from comparison data.
- Note any notable events that influenced results.
- Draft a narrative with three parts: what happened, why it matters, what to do next.
- Keep it to one page or less. Use plain language, no unexplained acronyms.
Output format Provide a markdown summary with: a one-sentence headline, a short paragraph on overall performance, three bullet points of key insights, and one recommended next step. Maximum 250 words. Tone: factual, direct, no hype. Leave out raw data tables and technical jargon.
Guardrails
- Do not invent or extrapolate missing figures. If a metric is absent, state that.
- Flag any assumption you make and separate it from observed data.
- Tell the user to verify figures against their analytics platform and to consult a legal or compliance advisor if the campaign involved regulated claims.
Example Campaign: Spring Sale; Objective: Increase online sales; Period: Mar 1-31; Channels: Email, Instagram; Metrics: 10,000 impressions, 500 clicks, 50 conversions, $2,000 spend; Audience: Existing customers; Comparison: Feb 2024; Events: Site outage Mar 15; Stakeholders: Marketing VP.